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Zoom Phone Digital Marketing Lead (Affiliates & Partners)

Employer
ZOOM
Location
Annapolis, MD
Closing date
Sep 20, 2021
Our Digital Marketing team is growing, and we are looking for a Zoom Phone Digital Lead to help scale our Zoom Phone efforts, with a specific focus on affiliate and partner campaigns and initiatives. This position will be a key member on the digital marketing team and be responsible for all aspects of affiliate marketing, including partner relationships, partner recruiting, activation, and optimization. The ideal candidate is a self-starter who is passionate about both the analytical and creative aspects of marketing. This candidate must also be able to think strategically and tactically and be comfortable with the fast-paced nature of a growing start-up. Passion for learning, innovation, and collaboration is a big plus. Responsibilities + Oversee the day-to-day operation of Zooms phone affiliate and partner programs+ Develop and implement strategies to drive user growth, conversion and efficiency via affiliate marketing programs+ Test, evaluate, and iterate on affiliate payout structure, commissioning / bounties+ Build affiliate marketing processes, strategies and develop best practices to be applied regionally and globally+ Improve acquisition efficiency and maximize the contribution of affiliates as a channel+ Monitor conversion funnels and analyze user acquisition campaign performance on a daily basis+ Generate weekly performance reports and share key results with broader growth team+ Share learnings from Zoom Phone partner/affiliate campaigns with the broader digital team to improve all channels.+ Negotiate pricing and contractual agreements+ Design custom reporting dashboards to monitor campaign pacing and performance+ Maintain healthy communication with affiliate partners+ Work cross-functionally to drive campaign success - marketing ops, sales leadership, customer marketing, creative, legal, finance, etc.+ Educate broader team on affiliate marketing trends that can impact Zooms growth strategy+ Ensure timely and accurate invoicing by agencies and affiliates Qualifications + Bachelors Degree+ 5+ years of experience in marketing+ 3+ years of experience in affiliate and/or referral marketing / performance marketing in a SaaS company (Experience in the VoIP industry is highly valuable)+ Experience scaling regional / global affiliate marketing programs+ Highly analytical mindset with an understanding of acquisition funnel, performance marketing KPIs, and profitability levers+ Knowledge of affiliate marketing space and how to optimize partnerships to drive performance across various affiliate models+ Deep understanding of the affiliate marketing ecosystem, and the unique characteristics of the VoIP affiliate space+ Effective negotiation and relationship management skills+ Advanced Excel skills; strong analytical background including data manipulation, pivot tables, VLOOKUPs+ Able to negotiate and influence stakeholders using data and insights+ Can quickly and thoughtfully analyze performance metrics and make campaign decisions that drive positive ROAS+ Solid understanding of mobile and web attribution/measurement (tag management, postbacks, post-install event tracking, attribution models etc.)Ensuring a diverse and inclusive workplace where we learn from each other is core to Zooms values. We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records as well as any qualified applicants requiring reasonable accommodations in accordance with the law.We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.All your information will be kept confidential according to EEO guidelines.Explore Zoom:+ Hear from our leadership team ( Browse Awards and Employee Reviews on Comparably+ Visit our Blog ( Zoom with us!+ Find us on social at the links below and on Instagram ( Zoom helps people and businesses stay connected so they can get more done together. Were the go-to communications platform for small and large businesses alike, and growing rapidly with employees working to deliver happiness across the globe. We're also proud to have a positive social impact by enabling continuity for educational institutions, governments, the healthcare sector, and many other essential industries.From meetings, chat, and phone, to webinars and online events, companies trust Zoom to power all their communication needs. Our secure, reliable, video-first cloud platform offers a frictionless experience that is simple to manage, delightful to use, and friendly to build on.Our core value is Care. To show our employees we care about their happiness and recognize their value, we employ above-market and progressive compensation programs. We believe this is achieved by analyzing total direct compensation holistically. We offer all employees equity, allowing them to become owners who are vested in and benefit from the long-term success of the company.Our CEO, Eric S. Yuan, founded Zoom in 2011 as a video-first communications platform focused on delivering happiness to customers worldwide. We're proud to be a recognized Leader in the 2020 Gartner Magic Quadrant for Meeting Solutions and Unified Communications as a Service, winner of the 2020 Forbes Cloud Computing Awards for Best Product, winner of the Frost & Sullivan 2021 Connected Company of the Year award, and a Leader in the IDC MarketScape for European Collaboration Tools for Education, 2020.

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