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Marketing Coordinator

Employer
DCPSI
Location
Washington, DC
Closing date
Sep 20, 2021
Precision Systems, Inc. ( PSI ) embraces technology in design. For three decades, PSI has provided transportation engineering consulting services for public and private organizations in the District of Columbia, Northern Virginia, and Maryland regions. Our expanding portfolio includes roadway and intersection design, signal and street lighting design, temporary traffic control design, traffic analysis and reporting, crash analysis and countermeasure design, software development, data management, and more. Our team of engineers, planners, inspectors, software developers, and researchers combine practical experience and state-of-the-art technology to solve day-to-day operational and design issues facing our transportation system and industry. PSI is seeking to hire a Marketing Coordinator with knowledge and experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media. The marketing coordinator must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines. Objectives of this Role Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation Prepare marketing activity reports and metrics for measuring program success Provide market research, forecasts, competitive analyses, campaign results, and consumer trends Support the maintenance and development of internal tools, including a credentials database, tracking capability, global contact directory, and intranet sites Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team Requirements Skills and Qualifications Bachelor s degree in marketing, advertising, or communications Past work experience as a marketing coordinator or similar role Knowledge of traditional and digital marketing, content marketing, and social media marketing Experience with research using data analytics software Excellent writing, communication, and presentation skills Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint Preferred Qualifications Familiarity with content management systems (CMS) and customer relationship management (CRM) tools Working knowledge of HTML and design and email software

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