Sr. Product Marketing Manager

Washington, DC
Sep 11, 2021
Sep 18, 2021
Full Time
Numerator is a data and tech company bringing speed and scale to market research. Headquartered in Chicago, IL, Numerator has more than 2,000 employees worldwide. The company blends proprietary data with advanced technology to create unique insights for the market research industry that has been slow to change. The majority of Fortune 100 companies are Numerator clients. Here at Numerator, we've made all corporate roles have maximum flexibility between office and remote work, except for rare situations when the role requires coming into an office regularly. In those situations, the recruiter of that role will clarify at the beginning of the process if that is the case. In fully remote situations, the company will provide technical equipment necessary to be successful in the role. In addition to maximum flexibility of return-to-office, the company also provides generous PTO, Internally Quiet Focus Time, and other recharge efforts to give time back to employees. Job Description Imagine everything the industry thought to be true was different. And then imagine you're on the team driving the change that defines the future. We are looking for an experienced product marketer that is curious, a self-starter and ready to roll up their sleeves to make an impact on the Numerator business. As a Senior Product Marketing Manager, you will help grow Numerator's revenue by becoming a trusted partner of product management, sales, marketing and services teams through your knowledge of our products, deep customer/prospect understanding, and ability to distill crisp value-oriented stories from complex information. Responsibilities Develop clear, compelling value-based product positioning and messaging that differentiates new products from others in the market Plan and take part in the launch of new products, working with product management and other departments in such launches Support new product testing / betas Create product content such as pitch decks, one pagers, case studies, videos, website copy and blog posts Create customer-specific product content as needed / resource-dependent Communicate the value of new products to the sales team and develop sales tools that facilitate the selling process Brief other marketing teams on product development and new products to support our integrated marketing plans Own existing customer communication (eg, for new features/functions, sunsetting, etc.) and partner with customer success on training as needed Gain insight into customer use of current products, untapped opportunities and buyer personas working with product management and through analysis of research, sales data, product usage, etc. Do primary research on competitor messaging and work with product management to understand competitive product and service offerings, acting as needed Optimize the buyer journey as it relates to product feature adoption and usage Speak and present about products to external and internal audiences as required Manage external product perception eg, in product review forums (G2Crowd) Skills & Requirements Collaborative skills: As a product marketing manager you will have to work with teams across your organization. This will often include the sales and marketing department, the engineering department, product management, press and PR and senior executives. New product launches are inherently cross functional and entail coordinating the work of many different people. Communication skills: Both speaking and writing abilities have to be tapped in this role. You will frequently have to present about new products and write engaging copy, telling the story of products, for various marketing channels. Research skills: A crucial part of being a product marketing manager is gaining insight into customer needs and experiences. Analysis of data, surveys and customer interviews will be part of this mix and you need to be well acquainted with these techniques. What You Bring Bachelor or Master's Degree 5-7 years experience in product marketing, digital marketing and / or product management. Demonstrated expertise working with syndicated and custom market research data our SaaS platforms all deliver data feeds directly to our client, youve got to be comfortable with that. Excellent written and verbal communication skills. We write a lot, we talk a lot, we present a lot. Comfort speaking in front of groups both internally and externally is preferred. Proficiency in content management systems. You will need to build product pages, optimize the conversion paths on those pages, and optimize for lead-generation. Familiarity with the principles of design thinking, and how to create an emotional impact with audiences. Managing cross-departmental projects, from team coordination to being a willing decision-maker to keep projects moving forward. Experience with WordPress & Drupal, Adobe Suite, Salesforce, and Marketo is a big plus. What We Offer An inclusive and collaborative company culture- we work in an open environment while working together to get things done, and adapt to the changing needs as they come. Market competitive total compensation package. Volunteer time off and charitable donation matching. Regular hackathons to build your own projects and work with people across the entire company. Strong support for career growth, including mentorship programs, leadership training, access to conferences and employee resource groups. Great benefits package including health/vision/dental, exceptional maternity leave coverage, unlimited PTO, flexible schedule, 401K/RRSPs matching, and more. If this sounds like something you would like to be part of, we'd love for you to apply! Don't worry if you think that you don't meet all the qualifications here. The tools, technology and methodologies we use are constantly changing and we value talent and interest over specific experience. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by the law. While this position can be remote, Numerator is only able to hire in many, but not all, states and provinces. In certain cases, if you are not located in a specific area where Numerator is able to hire, you may not be eligible for employment.

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