Washington, DC
Sep 16, 2021
Sep 18, 2021
Full Time
Passionate about driving the hospitality industry forward? Cloudbeds is looking for a creative mind to tell the Cloudbeds' story and the stories of our thousands of customers around the globe. Beyond a skilled storyteller, the ideal candidate must be analytical and able to formulate a strategic plan around campaign strategy. The candidate should have experience with marketing communication, working closely with demand generation to create compelling content and campaigns and getting the right content in the hands of the right audience at the right time. This exciting role will work across all departments to elevate Cloudbeds' demand generation effectiveness. What You'll Do: + Strategize and execute integrated marketing campaigns for the different stages of the buyer journey through the funnel: nurturing, lead generation and account engagement to gain new customers and build repeat business. + Create and own a campaign performance for new business lines by measuring, analyzing, and reporting on the impact of campaign activities on pipeline, revenue, and the demand funnel. + Participate in campaign kick-offs to understand campaign objectives and critical metrics, ensuring a flawless and timely campaign execution + Daily monitoring of campaign pacing and performance, proactively identifying problem areas that might require a campaign revision + Run marketing campaigns and other growth initiatives end-to-end: you will design experiments, develop campaign strategy, and drive execution of the campaign through the entire buying cycle + Work across multiple target audiences and continuously extract the trends, topics and content themes that will help build campaigns that engage decision makers and influencers and convert key customer segments + Define audiences, buyer's journey, appropriate messages and relevant content required across the entire strategy + Work cross-functionally with sales, digital marketing and field marketing to define and establish campaign workflows that aims to hit plan, and build more velocity and efficiency in our Sales channels + Execute marketing programs on behalf of sales and show reps how to execute program elements on their own. + Partner with content teams to provide campaign customization, content and offers according to the analysis of buyer need + Manage all communication requests across departments including product marketing, customer support and partnerships. + Write, edit and proofread copy for promotional materials within marketing campaigns. + Maintain regular measurement of the ROI of campaigns. Experience & Skills: + Demonstrated success owning the strategy, framework, development and execution for global, multichannel demand generation campaigns. + Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments. + Excellent verbal, written, facilitation, and presentation skills and are eager to further refine and develop these skills -Ability to work across teams and communicate marketing goals/results at a team, executive, and company level + Ability to operate and excel at strategic as well as tactical levels. --Willingness to roll up sleeves to get the job done. + You thrive in a fast-paced, deadline and detailed oriented environment + Proven knowledge in defining and executing campaign strategy at a high-growth start-up + You have a creative mind for writing, editing and proofreading marketing campaigns + You understand the technical foundations of digital media, podcasts and programmatic mediums and have the ability to proactively identify solutions to problems + You are a highly organized and focused multi-tasker with strong attention to detail, analytical and project management skills, and can work independently within a team focused organization + You believe in the power of teamwork, and are a great teammate + You have excellent dexterity with Google and Microsoft suite of products including excel and powerpoint and have experience working within CRMs (Salesforce), marketing automation tools (Hubspot, Pardot, etc.) , ad servers and other digital media tech systems + You have 3-6 years of experience within a Campaign Management or Demand Generation role, primarily in B2B tech + You have previously worked for a B2B company, SaaS experience preferred, with an understanding of the sales funnel within a B2B organization + You have a Bachelor's degree, preferably in Sales, Advertising, Marketing, or Business Administration About The Marketing Team: Cloudbeds' global marketing is responsible for the growth of Cloudbeds through a data-driven approach. Our team is responsible for demand generation, public and analyst relations, the brand and communications, content, and product marketing. Our aim is to communicate the value of Cloudbeds to global audiences. Our company culture supports flexible working schedules with an open Paid Time Away policy and gives all team members the opportunity to travel and work remotely with great people. If you think you have the skills and passion, we'll give you the support and opportunity to thrive in your career. If you would like to be considered for the role, we would love to hear from you! Company Awards to Check Out! + Fastest Growing Companies | Inc. 500 (2018 & 2019) + Best Places to Work | Inc Magazine (2017 & 2018) + Best Places to Work | HotelTechReport (2018, 2019, 2020, 2021) + Start-Ups to Watch | Forbes (2018) + Best Startup Employers | Forbes (2020) + Technology Fast 500 | Deloitte (2020) + Top 100 North America | Red Herring (2020) Cloudbeds is proud to be an Equal Opportunity Employer that celebrates the diversity in our global team! We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Cloudbeds is committed to the full inclusion of all qualified individuals. As part of this commitment, Cloudbeds will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process or to perform essential job functions please contact our HR team by phone at 858- - or via email at accommodations@. Powered by JazzHR

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