Vice President, Research & Analytics
Brace your career - you're going beyond the science quo with Spectrum. We're the full-service, health and science communications and media agency that's out of this world. We're fiercely independent and 100% science-focused so we can go where other "science-light" agencies can't or won't. Together with superhuman strategy, atomic creative, intermedia magic, interwoven ingenuity and indomitable innovation we dream beyond the realm of the possible - and do it. Our Vice President of Research and Analytics will help drive a culture of data-driven insights throughout the agency, working collaboratively with our brand and scientific strategy teams to illuminate the "data narrative" that lights the path ahead. As a leader of our research and analytics team, you will help set the vision for how research is used at the agency to guide our communications and marketing strategy to solve our clients' business problems. You are a strong leader and communicator who is able to clearly articulate insights to internal stakeholders and clients, inspiring a team of data and cultural enthusiasts to enhance our research offerings. Job Responsibilities Oversee end-to-end design and execution of research projects (primary and secondary, qualitative and quantitative research), while cultivating strong relationships internally and externally; develops custom offerings depending on client needs in order to deliver the most targeted and actionable insights. Assimilate large amounts of data, identify data nuances to optimize our clients' business, and articulate/visualize findings for internal and external stakeholders. Partner with innovation team to evolve unique agency POV on measuring and tracking and reporting on media performance; Engage client stakeholders to understand how measurement will address business need Manage multiple project teams simultaneously, overseeing collection and analysis of relevant data, research reports, presentations to clients and ensuring established processes are followed to deliver results that meet the highest quality standards. Employ a wide range of research and media listening/aggregation/consumption platforms to conduct necessary research (eg, competitive intelligence, sector analysis, customer values, audience strategy, including persona and journey development, market segmentation, social listening, etc.) Lead development of narratives for research findings; drafting of proposals and statements of work for new opportunities with existing clients. Develop pricing for proposed research projects. Provide oversight and mentoring to team of research professionals, as well as visionary leadership around the use of data across the agency Desired Skills and Qualifications A Bachelor's Degree in Marketing, Data Management, Statistics, Mathematics, or related major At least 8 years of agency or client-side digital/traditional analytics experience, healthcare experience strongly preferred Strong understanding of multi-modal research approaches, leveraging novel data sets and methodologies to deliver impact Hands on experience overseeing strategic, program, tactical and measurement planning, research and insights, including extensive experience in audience research, social media mining, influencer identification and audience segmentation. Demonstrated success in helping clients take concrete actions based on research, analytics and data. Creative thinker who is willing to think outside of the box and consistently look for opportunities to improve current capabilities and processes Advanced knowledge of research tools including social listening tools such as NetBase, Brandwatch, or Meltwater, healthcare specific data sources such as IQVIA and 81qd and CCPA/GDPR data privacy regulations Excellent written and verbal communication skills Highly self-motivated with the ability to work independently and as part of a team Demonstrated success managing and motivating teams Spectrum is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.