Director, Digital Engagement

Employer
Addison Group
Location
Washington, DC
Posted
Sep 15, 2021
Closes
Sep 18, 2021
Ref
94377595
Hours
Full Time
Looking for an opportunity to showcase your creative digital talent and leadership skills? Our client is seeking an experienced and professional Director of Digital Engagement to implement a variety of content across digital and social media platforms to support the organizations mission in Washington DC! This is a direct hire role and will be a hybrid schedule where candidates would have to be in office at least 2 days a week. The ideal candidate will have at least 7 years of professional work experience in digital communications, managing digital content and social media platforms for campaigns and a proven reputation for developing and implementing plans that build and nurture online stakeholders. Our client represents innovators and creators building the worlds most powerful technology platform and creating exciting content and services that entertain, inform and inspire. This is an excellent opportunity to create an indelible impact on a nation-wide cable industry! Responsibilities * Develop and implement online advocacy strategies and execute plans to grow and leverage social media audiences, email lists, and website traffic to reach target audiences. * The management and production of a variety of content for digital and social media platforms as both a team leader and team contributor * Oversee and contribute to the management and production of a variety of content for digital and social media platforms as both a team leader and team contributor * Develop ideas for creative content (articles, infographics, videos, etc.) that can communicate complicated policy issues to a general audience * Regularly evaluate digital and SEO strategies and tactics to ensure they align with the organizations strategy and policy objectives * Measure and optimize our digital platforms to maximize impact and expand our digital footprint, including generating ideas to increase online engagement, grow current base of advocates, and create new mobilization tactics * Assist with management of digital editorial calendar for all of brands, including the distribution of advocacy content such as emails, new web content and social media * Measure and optimize our digital platforms to maximize impact and expand our digital footprint, including generating ideas to increase online engagement, grow current base of advocates, and create new mobilization tactics Qualifications * 7 years of experience managing digital content and social media platforms for campaigns, brands or businesses * Proven success developing and implementing tactical plans that build and nurture online stakeholders * Experience establishing digital metrics, developing insights and recommending strategies that achieve specific goals * Strong verbal, written, and presentation skills, as well as project management and organizational skills * Passion for and experience with managing social media presences and an interest in the latest trends * Creative thinker * Demonstrated ability to develop messaging that best represents the organizations voice and tone online * Very high attention to detail and strong interpersonal skills * Analytical skills, comfortable working with, interpreting and presenting data, as well as the ability to effectively communicate information and ideas in written and verbal format * Bachelors degree in liberal arts or communications, marketing, advertising, public relations and/or related fields * Experience using Word Press, Drupal, HTML and web content management systems * Experience using Salesforce, Salesforce Marketing Cloud and other email marketing software * Proficiency in Microsoft Office Suite. * Proficiency in Google Analytics and other social media insights and analytic tools * Basic video and photo editing skills, including Adobe Creative Cloud * Ability to manage multiple projects under tight deadlines # #TalentAdmin

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