Digital Acquisition Marketing Senior Manager for Display, Online Video & Emerging Channels

Employer
Capital One
Location
McLean, Virginia
Posted
Sep 16, 2021
Closes
Oct 15, 2021
Ref
R122753
Function
Finance
Hours
Full Time
Center 1 (19052), United States of America, McLean, Virginia

Digital Acquisition Marketing Senior Manager for Display, Online Video & Emerging Channels

The Display Senior Manager will be responsible for a team of display specialists who manage the day-to-day operations and oversee an agency in campaign execution for some of Capital One's key digital acquisition channels - Display and Online Video. This team is also responsible for testing into emerging channels like Social, Connected TV, Addressable TV and Digital Audio. The role includes setting channel strategy, supporting product initiatives across a diverse organization, enhancing how our team operates, and constantly looking for ways to optimize the broader program - including some hands-on channel work. This Senior Manager should have experience in the Display and Online Video space, for example working with Google, Verizon, The Trade Desk, and/or other relevant platforms/DSPs and will advise on industry updates and best practices.

Responsibilities:
  • Lead, train and manage a team of associates to build and execute display and online video campaigns and test new/emerging digital marketing channels
  • Serve as the subject matter expert in display and online video with deep knowledge of various DSPs, campaign settings, optimization techniques, creative and automation
  • Stay abreast of industry trends and technologies, betas, and new opportunities; advise on new ways to reach audiences
  • Collaborate with internal partners to develop digital strategies for product launches, run tests and scale opportunities to grow new customer acquisition
  • Perform daily management of display and online video campaigns from planning and execution to analysis and reporting; launch campaigns error-free and identify opportunities for performance optimizations
  • Develop and execute campaign testing agenda, including; audiences, settings, creative, landing page, and channel expansion testing
  • Coordinate across internal teams including Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology etc. to execute display strategies End to End.
  • Partner with business analytics team to track and measure performance and report on campaign effectiveness
  • Manage and strengthen agency and partner relationships with Google, Verizon and other vendors to ensure account teams bring value through their services
  • Ensure the channel is run in a well managed way, seeking approvals, documenting launches and looking for ways to optimize processes
  • "Self-starter", strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of new digital marketing and Display specific technology tools
  • Solid understanding of performance marketing, conversions, and online customer acquisition
  • Ability to leverage the capabilities of high-performing team mates, as well as partners across the enterprise



Basic Qualifications:
  • Bachelor's Degree or Military Experience
  • At least 5 years of experience in display and online video marketing with knowledge of Google, Verizon or The Trade Desk
  • At least 5 years of experience planning and implementing display and online video strategies
  • At least 5 years of experience managing multi-million dollar Paid display and online video campaigns
  • At least 2 years of experience in people management
  • At least 1 year of experience in project management


Preferred Qualifications:
  • At least 8 years of experience in Display marketing and related experience managing high volume accounts and large media budgets
  • Experience in other digital marketing channels such as Addressable TV, Connected TV, Digital Audio, Social, etc.
  • At least 3 years of experience in people management
  • At least 2 years of experience in project management
  • At least 1 year of experience in product development


At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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