Marketing Specialist, Graduate Programs

Fairfax, VA
Low to upper $50's; Commensurate with education and experience.
Sep 16, 2021
Sep 17, 2021
Full Time
Marketing Specialist, Graduate Programs

The George Mason University, College of Humanities and Social Sciences (CHSS) invites applications for a Graduate Programs Marketing Specialist to join our team. George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason's academic and culturally inclusive environment.

About the College of Humanities and Social Sciences (CHSS): The College of Humanities and Social Sciences (CHSS) is a hub of intellectual dynamism and diversity, a locus of local and global civic engagement, and an access point to educational excellence for individuals of all backgrounds. Whether students are beginning their college-level education with us, transfer here to finish their undergraduate degree, or come to Mason at a later point in their life's journey either to finish an undergraduate degree or pursue advanced research training, re-skilling or up-skilling, CHSS student take part in a strong liberal arts tradition of broad and integrative learning that is supported by award-winning faculty and acclaimed academic departments.

Responsibilities: The CHSS Graduate Programs Marketing Specialist promotes CHSS graduate programs with a focus on increasing graduate enrollments by producing, implementing, and managing strategic communications and marketing campaigns. Working with the graduate academic affairs team, the marketing specialist will collaborate with faculty and staff in CHSS departments to create annual marketing plans for their graduate degrees and certificates, to raise awareness about CHSS faculty expertise and research, and to create and maintain the brand identity for CHSS. The marketing specialist also manages the college's digital ad campaigns, develops digital ad content and social media marketing content, and leverages college events to raise awareness of our programs.

The Marketing Specialist reports to the college's Assistant Dean for Strategic Communications and Marketing, and collaborates regularly with the CHSS web team, the CHSS Undergraduate Admissions and Advancement teams, and program directors and coordinators across the college, as well as meeting with marketing professionals across campus to share best practices and creative a collaborative community among Mason's diverse marketing professionals.

Required Qualifications: * BA in Marketing, Digital Marketing, or a Liberal Arts field (with strong social marketing experience), or equivalent training/experience in Marketing, Communication, English, or related area; * Demonstrated experience (3-5 years preferred) in a marketing or related position, such as digital marketing or online communication; * Fluency in tools for email marketing such as Salesforce, or other CRM platforms; * Understanding of digital and content marketing practices, including digital, video, and social media marketing; * Professional demeanor with strong and effective written and oral communication skills and ability to interact with high-level professionals; * Strong creative and organizational skills; * Proven ability to juggle multiple tasks and priorities effectively; * Experience using project management tools such as Microsoft Teams or Asana to manage marketing projects and collaboration.

Preferred Qualifications: * Experience in an academic environment and/or marketing higher education is preferred, but not required; * Experience with content creation tools, such as Adobe Photoshop and/or Illustrator, In-Design, Canva and/or video editing a plus.

For full consideration, applicants must apply for position number 03082z at by June 25, 2021, complete and submit the online application; and upload a cover letter, resume, a relevant marketing sample (as Other doc.), and a list of three professional references with contact information.

"Great Careers Begin at Mason!

George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report "Up and Coming" spot for national universities and is recognized for its global appeal and excellence in higher education.

Mason is currently the largest and most diverse university in Virginia with students and faculty from all 50 states and over 135 countries studying in over 200 degree programs at campuses in Arlington, Fairfax and Prince William, as well as at learning locations across the commonwealth. Rooted in Mason's diversity is a campus culture that is both rewarding and exciting, work that is meaningful, and opportunities to both collaborate and create.

If you are interested in joining the Mason family take a look at our current opportunities and catch some Mason spirit at!

George Mason University, Where Innovation is Tradition."

George Mason University is an equal opportunity/affirmative action employer, committed to promoting inclusion and equity in its community. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any characteristic protected by law.

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