Retention and Loyalty Marketing Manager (Open for Remote)

Washington, DC
Sep 12, 2021
Sep 15, 2021
Full Time
About Cotopaxi:Cotopaxi is an outdoor gear brand founded to create sustainably designed products that fight extreme poverty, inspire adventure, and move people to do good. As a certified B Corporation, we believe in using the power of business as a force for social, environmental, and economic good. Our creed, Gear for Good, touches every aspect of our company. Cotopaxi is committed to making all of our gear using recycled, repurposed, or responsible materials by 2025. We allocate 1% of our annual revenue to the Cotopaxi Foundation which awards grants to outstanding nonprofit partners carefully selected for their track records at improving the human condition and alleviating poverty. In 2020, Cotopaxi aided 822,000 people through poverty alleviation programs, and in 2021, we hope to assist 1 million people experiencing extreme povertyJob Description:Cotopaxi is seeking an industrious marketing professional for the role of Retention and Loyalty Marketing Manager. The Retention and Loyalty Marketing Manager is responsible for the development and execution of effective marketing campaigns across channels including Email, SMS, Loyalty, Refer-a-Friend, and Direct Mail. Defining and executing against retention and loyalty targets, effectively scaling programs. This role will utilize customer insights and retention-based programs to maximize customer LTV and achieve Cotopaxi's customer retention goals.This role reports into the Director of Growth Marketing.Job Responsibilities:Develop strategy and oversee execution for the following performance marketing channels: Email, SMS, Loyalty, Refer-a-Friend, and Direct MailManage performance marketing consultants and/or internal team members to execute retention marketing strategyDevelop and manage retention marketing goals and budgetManage and optimize unit economics of customer retentionCollaborate with distribution channel owners on customer retention campaigns and programsSupport omni-channel distribution integrations with consumer-facing programsOwn analytics and reporting of channel and customer metrics. Including developing reports in Cotopaxi's data warehouse to track all channel and customer metric results, and report on performance in all requisite meetingsWho You Are:Highly analyticalProven leaderA self-starterDetail-oriented and organizedStrong people skillsActive, energetic, and enthusiasticAn out-of-the box thinker/problem solverPassionate about the outdoors and the outdoor industryAn explorerA humanitarian at heartThe Ideal Candidate:Proven track record of delivering results in customer retention across digital and offline marketingExperience in developing or managing customer loyalty programsYou've worked for a direct to consumer startup brand or retailer and have driven amazing growth for the businessInterest and eagerness to tactically execute day to day actions within various marketing channels. Job Requirements:BS in Marketing, Business, Economics, Statistics or related field of study4+ years in a relevant performance marketing role demonstrating increased role and responsibility3+ years experience in eCommerce marketingJob Benefits (The Perks):-Medical, dental and vision benefits.-Company paid basic life insurance.-Company paid short term disability coverage.-Company paid life assistance program.-401(k) plan with employer match.-Unlimited Responsible PTO.-60% off Cotopaxi products.-Additional outdoor gear discounts.-Gym reimbursement stipend.-$1,000 stipend after 18 months for bucket list adventure.-$5,000 stipend after 5 years for bucket list adventure.-Company outings and gatherings.-A fun, caring and empowering company culture!Powered by JazzHRn12uQ6bMgl

Similar jobs