Sr. Marketing Manager- Public Sector
Description Ingram Micro touches 80% of the technology you use every day with our focus on Technology Solutions, Cloud, and Commerce and Lifecycle Solutions. With $46 billion in revenue, we have become the world's largest technology distributor with operations in 56 countries and more than 30,000 associates. We continue to strategically expand our global reach with 32 acquisitions since 2012.Ingram Micro's Public Sector Organization is seeking a Sr. Marketing Manager that will have a primary focus on our federal sales. In this role you help craft the new Ingram Micro Public Sector brand and build on the strong results they have achieved. We are looking for an experienced marketing professional that understands the federal sales schedule, able to capitalize on government programs to increase opportunities, and can utilize various marketing platforms that will drive end user demand for our partners. This role will be based in the DC Metro/surrounding area.If you enjoy a more entrepreneurial role or one where you can build, own, and drive the process, then we went to hear from you!Responsible for creating and delivering marketing tactics and advertising campaignsAnalyzes customer requirements, develops messaging architecture and competitive positioning, specifies vehicles/projects, secures resources, communicates project development, and drives creative development processesResponsible for the development, implementation and analysis of interactive advertising and e-commerce programs and packagesManages the marketing and implementation of programs and analyzes their effectivenessDevelops models for vertical markets, campaigns and ad models and conducts research studies. Responsible for implementing and driving channel programsResponsible for planning and market research activities designed to increase sales growth and expand market shareEvaluates and adjusts strategies to respond to changing and/or competitive marketsIdentifies and maintains relationships with product partners, third party vendors, etc. Responsible for strategic customer acquisition programsPartners with sales teams on strategies and ensures the reps have the necessary collateral/advertising materialsWhat you bring to the role:Minimum of a 4-year degree or the equivalent in relevant experience8 years functional experience including a minimum of 5 years position specific experience (Marketing, Federal/Public Sector)Prior experience building marketing programs with strong ROI in the Federal/Public Sector spaceExperience with Social Media Platforms & Content CreationProficiency in MS Office Suite of Tools (Power Point is a must)Experience using Adobe SuiteEloqua Experience is Preferred*This is not a complete listing of the job duties. It's a representation of the things you will be doing, and you may not perform all of these duties. Ingram Micro Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected category under applicable law.