Digital Marketing Strategist
Job DetailsLevelExperiencedJob LocationLeap LLC - Columbia, MDPosition TypeFull TimeJob CategoryMarketingDescriptionPROFILEWe are actively seeking a talented and organized Digital Marketing Strategist to aid marketing leadership with team effectiveness and strategy execution. This is an exciting opportunity to play a key role in an industry-changing, disruptive technology company. The role will be responsible for executive and administrative support for marketing leadership as well as providing program oversight and reporting for key marketing initiatives, as well as event outcomes and effectiveness.RESPONSIBILITIESBuild landing pages and intake forms for marketing initiatives using 3rd party tools such as Pardot, LeadPages, OptinMonster etc. Create segmented approaches using dynamic content and deploy testing for optimizing conversions.Own end-to-end execution of email projects/campaigns: Work with stakeholders to identify requirements and create campaigns in Pardot/Salesforce; set up email creative (from HTML templates); generate test emails; segment and upload consumer lists into email tool; coordinate and schedule deployments.Prepare marketing activity reports and metrics for measuring program successManage technical aspects of the department's Marketing Automation software used to generate, distribute and report on leads.Lead detailed analyses of campaign effectiveness, including segmentation, creative targeting, and analysis.Work with functional marketing team internally to manage the creation of various marketing assets such as: Website content and SEO optimizations, email content, campaign creation, landing pages, and marketing automation workflowsAlign digital marketing programs with the sales & marketing plans, ensuing email content, and web landing pages are optimized for maximum impact throughout the customer journeyDesign and build images used in Landing Pages, webinars, emails, social and website. Experience with Canva and Adobe Creative useful but not requiredLeap is an Equal Opportunity Employer.