Digital Marketing Manager

Fiat Chrysler Automobile
Baltimore, MD
Sep 13, 2021
Sep 15, 2021
Full Time
Digital Marketing Manager Job ID: 1043849 Career Area: Sales & Marketing Job Category: Sales & Marketing-Sales & Marketing Location: Baltimore , MD 21201 , US Date Posted: July 19, 2021 Brand: FCA Group Apply (? Refer A Friend Share this job+ Share on Facebook + Share on Twitter + Share on Linkedin + Share by Mail Job OverviewQualificationsThe Digital Marketing Manager is responsible for driving digital marketing knowledge and dealership engagement across the Mid-Atlantic region. This individual will provide Business Center Management and Dealers with ongoing assessments and recommendations that positively impact both Tier 2 and Tier 3 digital strategies and results. The Digital Marketing Manager will work closely with Area Sales Managers and FCA dealerships on digital marketing strategies, digital metrics/results, dealer website optimization, reputation management, social media and lead conversion to sale. It will be the responsibility of the Digital Marketing Manager to develop key initiatives and leverage best practices in an effort to increase overall dealership traffic, retail sales, and retail market share throughout the Mid-Atlantic region.Basic Qualifications:+ Bachelor's degree in Business, Marketing, Communications or related field+ A minimum of 3 years of automotive digital marketing experience+ Experience delivering effective and innovative digital advertising campaigns+ Excellent interpersonal and writing skills+ Strong analytical and critical thinking skills+ Ability to mentor and support Area Managers+ 50% US travel requiredPreferred Qualifications:+ A minimum of 2 years of digital marketing experience at another OEM+ A minimum of 2 years of digital marketing experience at an agency+ Experience with automotive website optimization+ Experience with lead handling processes+ Experience skewed toward retail sales and consumer brandsOur benefits reflects the FCA commitment to helping you reach your personal and professional goals. In addition to an environment that promotes career development, we offer benefits for a healthy lifestyle and a rewarding future, designed to take care of you and your family, in various stages of life.As a global company, our employee packages will vary by country, customary norms and the legal entity into which you are hired. Apply (? JOBS YOU MAY LIKE No jobs found.Join our Talent CommunityCreate a talent profile to receive relevant job alerts and the latest company news! If you're a US Veteran, please sign up through ourVeterans Recruiting Programpage.Create a Talent ProfileSign into your profileLET'S BE SOCIALVISIT OUR BRAND WEBSITES

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