Marketing Communications Specialist I

Chantilly, VA
Sep 13, 2021
Sep 15, 2021
Full Time
**Overview**BRMi Technology is seeking a Marketing Communications Specialist to support a large client in the Northern Virginia area. The selected candidate will create and produce concepts and copy for product marketing, advertising, direct response and marketing communication products and campaigns to support and our clients brand. Contribute to marketing plans, campaigns and strategies, championing them throughout marketing and with external partners; assist team with implementation. Perform creative copy/editing and messaging for various promotion mediums following established brand guidelines with moderate supervision. Applies basic knowledge of copy/editing methodologies and practices to create marketing communications materials across all channels.Candidates must provide a portfolio of writing samples and be willing to take a writing and editing to see BRMi's Glassdoor reviews**Responsibilities Create conceptual approaches and copy solutions to promote Navy Federal products and services to increase member engagement, branding recognition and market penetration goals - Basic* Collaborate with business clients and marketing staff to understand and accurately translate marketing communications into clear, cohesive, concise and effective communications piece(s) for campaigns and various media - Participates in* Provide consultative editorial/development services to clients to ensure appropriate copy solutions are used, content accuracy, and grammar consistency in style and image - Participates in* Provide creative solutions for marketing campaigns, product launches and other initiatives - Basic* Acquire and maintain a thorough understanding of the product owner's products, goals and business objectives - Participates in* Keep current with industry standards, competitors' practices, regulatory and copyright considerations and remain up to date on market trends and communications best practices to enhance creativity of product marketing communications* Analyze quality of work through review of marketing summaries/metrics to determine if copy materials/methodologies were effective, produced the desired results, or need to be changed - Moderate Analysis* Make presentations to stakeholders and management on marketing campaign initiatives, outlining objectives, action plans, and results - Participates in* Provide input and/or make recommendations for Corporate Marketing Plan modifications due to market environment changes or requirements - Moderate Impact* Participate, facilitate and/or implement marketing initiatives across all channels, by conceptualizing and translating information into understandable copy and content - Participates in* Contribute to the development of web content marketing strategy to include links within web sites, emails and other digital channels - Participates in* Monitor, submit update and/or audit product information on sites to ensure information accuracy, compliance with corporate marketing plan, regulatory requirements and Navy Federal standards - Moderate Impact* Ensure communications content allows for latest SEM (Search Engine Marketing) and SEO (Search Engine Optimization) capabilities to support market penetration and align with marketing strategic initiatives - Moderate Impact* Implement industry best practices for readability, compliance with ADA standards and success metrics - Participates in* Tailor all communications by channel and according to strategy - Participates in* Champion the Navy Federal brand; create, contribute, implement, update brand style guides, messaging documents and preparedness communications - Moderate latitude* Ensure communications and brand tone and voice are appropriate for all member-facing communications - Moderate Impact* Educate internal stakeholders and outside vendors on brand standards - Participates in* Review projects/vendor performance to ensure schedules/deadlines are met, quality is high, and brand standards are met - Participates in* Initiate creation of messaging documents and brand guides and communicates to management; work to align communication throughout credit union - Participates in* Provide support in the management of marketing editorial calendar - Participates in* Manage vendor relationships, including budget analysis and planning - Participates in* Perform other related duties as assigned**Qualifications Bachelor's degree in English, communications, journalism, marketing or the equivalent combination of training, education, and experience* Familiarity with marketing, advertising, direct response, and corporate communications principles* Exposure to copywriting, communications, editing, and proofreading communications production processes* Familiarity with marketing, advertising, direct response and corporate communications principles and communications production processes* Exposure to creating conceptual approaches and copy solutions for marketing communications in media to include SEM/SEO methodologies, with minimal editorial supervision* Effective research, analytical, and concept organization skills* Ability to articulate findings in oral/written presentations of creative work to various audiences* Exposure to managing/leading multiple projects, resolving conflicting requests, meeting changing requirements/priorities and accomplish marketing goals* Effective organizational, time management and problem solving skills* Ability to work independently and as a member of a team in order to achieve project goals* Effective relationship management skills to gain confidence/cooperation of various levels of staff/management, vendors and clients and obtain consensus* Exposure to word processing and editorial applications software**Desired: Familiarity with marketing communication production processes* Familiarity with financial services industry and products* Exposure to a demanding creative environment similar to an advertising agency BRMi will not sponsor applicants for work visas for this position. This is a W2 opportunity only EOE/Minorities/Females/Vet/Disabled**We are an equal opportunity employer that values diversity and commitment at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. Employment policies and decisions on employment and promotion are based on merit, qualifications, performance, and business needs. The decisions and criteria governing the employment relationship with all employees are made in a nondiscriminatory manner, without regard to race, religion, color, national origin, sex, age, marital status, physical or mental disability, medical condition, veteran status, or any other factor determined to be unlawful by federal, state, or local statutes.**Job Locations** _VA-Chantilly | Silver Spring_**Posted Date** _4 days ago_ _(9/7/2021 3:57 PM)_**_ID_** _2021-2852_**_\# of Openings_** _1_**_Category_** _IT Operations_

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