Digital Acquisitions Marketing Specialist, Senior Associate

Employer
Capital One
Location
McLean, Virginia
Posted
Sep 05, 2021
Closes
Oct 05, 2021
Ref
R121700
Function
Finance
Hours
Full Time
Center 1 (19052), United States of America, McLean, Virginia

Digital Acquisitions Marketing Specialist, Senior Associate

The Role:

The  Digital Marketing Specialist Senior Associate will be responsible for managing display campaign execution for U.S. Card. Display campaign management will include activities such as new campaign launches, designing and implementing tests, process improvements, and optimization across our active display advertising accounts. The Senior Associate will be the expert in outbound advertising and the associated platforms and will stay in-tune with all digital marketing updates and best practices.

Responsibilities:
  • Monitor digital advertising trends and generate insights to identify opportunities for campaign improvement and optimization
  • Management of display campaigns, across multiple platforms, including Verizon & Google Ads, from planning & execution to analysis and reporting
  • Carry out campaign management tasks including: campaign launches, bid/budget updates, monitoring, etc.
  • Set learning agendas for specific segments and campaigns
  • Develop and execute tests, including: creative, landing page, audience, and channel expansion testing
  • Coordinate across internal teams including Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology etc. to execute display strategies end to end
  • "Self-starter", strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of new digital marketing specific technology tools
  • Solid understanding of performance marketing, conversions, and online customer acquisition
  • Ability to work with high-performing team mates, as well as partners across the enterprise


Basic Qualifications:
  • Bachelors' degree or Military experience
  • At least 2 years of experience in Display or Social advertising - specifically with Google and Verizon advertising platforms
  • At least 1 year of experience analyzing and evaluating campaign performance
  • At least 1 year of experience in project management


Preferred Qualifications:
  • Masters in Business Administration
  • At least 3 years of experience in Digital Marketing with responsibilities overseeing high volume and multi-million dollar media budgets
  • At least 2 years of experience in project management
  • At least 1 year of experience in product development
  • At least 1 year of experience in working with external agencies and/or advertising platforms


At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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