Direct Response Campaign Manager

Washington, DC
Oct 04, 2021
Oct 14, 2021
Full Time
Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. As a trusted source for news and information, we work to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security, and personal fulfillment.

Support business units across AARP that communicate with members, expired members, and/or non-members with: (1) data sourcing and targeting recommendations, (2) audience selections, and (3) marketing analysis. This position requires both strong data manipulation and client management skills. A direct response background is a must, as well as prior experience with campaign management tools and analysis.

The Account Executive interfaces with AARP's business units to meet their communication goals, in addition to collaborating across AARP, its affiliates, and vendors to achieve the following:
  • Drive Dashboard goals of impact, relevance and revenue by leveraging scientific methodologies to recommend optimal audience for member and/or nonmember specific direct response communications. Size the audience, establish KPIs, and design test plans.
  • Utilizing IBM Campaign / Unica, build and deliver direct response campaign files in accordance with internal policies and quality standards.
  • Provide decision-making support for campaign and test activities, including but not limited to: developing test strategies, analyzing test results and campaign trends, and developing Tableau based production reports.
  • Manage internal clients, keeping them abreast of industry trends and internal MarTech capabilities. Drive the creation of success metrics at the program and campaign level. Ensure programs are integrated and implemented according to specified plans, and that analytic and infrastructure development needs are prioritized, qualified, tracked and delivered
  • Further the data driven discipline of the organization to increase the efficiency of our communications through enhancements to decision-making processes, infrastructure tools, and member data availability.
  • Completion of a Bachelor's Degree in Marketing, Finance, Management Information, Data Science, or related field preferred with 5+ years of job-related experience.
  • Marketing savvy with technical aptitude; direct response and/or database marketing experience preferred.
  • A strategic thinker with the knowledge of scientific approaches for designing and analyzing marketing tests.
  • An excellent communicator with a strong phone and in-person presence; someone service oriented who can make recommendations in a diplomatic manner
  • Working knowledge of CRM systems (IBM Campaign / Unica or similar audience management tool)
  • Proficient on Microsoft Office applications, relational database software; experience with digital reporting/analysis tools and/or Tableau a plus
Compensation and Benefits

AARP offers competitive benefits with a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others. Visit for more information.

As a result of the COVID pandemic, all interviews will be held virtually and all non-essential employees will continue to work remotely until further notice.
Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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