Market Research Consumer Insights & Analytics, Principal Associate

Capital One
Richmond, Virginia
Aug 21, 2021
Sep 19, 2021
Full Time
West Creek 8 (12080), United States of America, Richmond, Virginia

Market Research Consumer Insights & Analytics, Principal Associate

Capital One is seeking a Consumer Insights & Analytics Principal Associate to join our Card Customer Experience Insights & Analytics team. This group provides consumer insights that inform products, services, experiences and marketing strategies for our credit card business, including both acquiring new card customers and engaging existing customers.

The ideal candidate for this role is.....
  • Curious: A passionate advocate for the consumer - someone who loves understanding people, their attitudes, needs, and behaviors
  • Rigorous: Grounded in market research fundamentals - understands what is required to get quality insights
  • Results-oriented: Can assess when and how to make tradeoffs between speed and quality
  • Hands on with Data: Able to interrogate and manipulate first- and third-party data to surface learning opportunities, advance learning agendas, refine research designs, and enrich research analyses
  • Well-rounded from a disciplinary perspective: Experienced using methodologies that involve behavioral psychology, behavioral economics, neuroscience, etc. to better understand consumer decision making, especially the subconscious realm that consumers often can't articulate
  • Organized: can drive projects to completion, prioritize across multiple requests, and manage a budget
  • A storyteller: Comfortable packaging and presenting insights in a compelling way
  • Influential: Able to effectively impact the thinking of internal clients
  • A great teammate: Brings a positive attitude and is enjoyable to work with

In this role you will develop impactful insights that drive strategy and decision making. To do this you will...
  • Provide research support and proactively identify opportunities for improving marketing communications results across a variety of channels (i.e., direct mail, web, email, mobile).
  • Lead research to support product development and go-to-market strategies and tactics, including the optimization of marketing communications prior to in-market testing
  • Actively seek and evaluate new approaches for unearthing insights
  • Maintain a network with internal partners to identify and prioritize research needs (including developing and managing learning agendas)
  • Creatively integrate primary research, customer data, secondary sources, and marketplace intelligence in analyses
  • Leverage a network of research suppliers to execute studies, and employ DIY approaches
  • Present insights to business partners and senior leadership that drive business decisions
  • Socialize insights across the partner teams

Basic Qualifications
  • Bachelor's Degree or Military Experience
  • At least 5 years of experience in a marketing research or consumer insights role to include planning, execution and analysis of market research - both qualitative and quantitative
  • At least 3 years experience with statistical analysis

Preferred Qualifications
  • At least 3 years experience in SQL, Tableau, SPSS or STATA
  • Experience with Qualtrics and/or Decipher survey software
  • Experience working on the vendor or client side

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.