Marketing Specialist

Silver Spring, Maryland-Silver Spring
Aug 20, 2021
Sep 24, 2021
Full Time
The Marketing Specialist will assist in the development and execution of strategic marketing plans and activities to further Children's mission, vision and strategic plan. Will write, develop, disseminate and edit multiple forms of communication content and activities associated with strategic marketing.


Minimum Education
Bachelor's Degree Marketing, Public Relations, Journalism or Communications (Required)

Minimum Work Experience
2 years (Required) in Marketing Communications (Preferred)

Required Skills/Knowledge
Basic project and time management skills.
Able to take direction and demonstrate attention to detail, initiative and follow-through on a variety of projects.
A self-starter who can manage projects and work within tight timeframes.
Ability to work in a fast-paced environment, manage multiple projects simultaneously and prioritize workload.
Strong verbal and written communication skills, including AP Style.
Knowledge of MS Office and basic design programs.

Functional Accountabilities
Communications Planning and Project Management
  • With direction, develop strategic and effective strategic marketing messages and plans.
  • Maintain project plans and implementation.
  • Use tools to measure and monitor the effectiveness of strategic marketing initiatives.
  • Assist to monitor industry trends and best practices and integrate into planning.

Collateral Development
  • With direction, create, write, edit, proof and publish a variety of collateral, such as brochures, fact sheets, web content, and annual reports.

  • Write clear ,compelling prose in different styles, voices, and tones to most effectively communicate to multiple audiences including referring physicians, consumers, key opinion leaders, and other targeted audiences.
  • Provide compelling content that is timely and impactful to target audiences.

Strategic Marketing
  • Coordinate the development and implementation of strategic marketing tactics for a variety of departments.
  • With direction, support key areas in the development of strategic marketing plans and tactics.
  • With direction, oversee logistical aspects of event planning and execution.

Communications Tactics
  • Utilize a variety of marketing tactics, such as collateral, direct mail, digital marketing, video, photo shoots, and events to engage and inform target audiences.
  • Support team in the execution of coordinated strategic marketing plans.
  • Coordinate logistics and communications of special events.

Organizational Accountabilities
Organizational Commitment/Identification
  • Anticipate and responds to customer needs; follows up until needs are met

  • Demonstrate collaborative and respectful behavior
  • Partner with all team members to achieve goals
  • Receptive to others' ideas and opinions

Performance Improvement/Problem-solving
  • Contribute to a positive work environment
  • Demonstrate flexibility and willingness to change
  • Identify opportunities to improve clinical and administrative processes
  • Make appropriate decisions, using sound judgment

Cost Management/Financial Responsibility
  • Use resources efficiently
  • Search for less costly ways of doing things

  • Speak up when team members appear to exhibit unsafe behavior or performance
  • Continuously validate and verify information needed for decision making or documentation
  • Stop in the face of uncertainty and takes time to resolve the situation
  • Demonstrate accurate, clear and timely verbal and written communication
  • Actively promote safety for patients, families, visitors and co-workers
  • Attend carefully to important details - practicing Stop, Think, Act and Review in order to self-check behavior and performance

Childrens National Hospital is an equal opportunity employer that evaluates qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender, identity, or other characteristics protected by law.

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