Director of State News

Employer
AARP
Location
Washington, DC
Posted
Oct 09, 2021
Closes
Oct 14, 2021
Ref
12461371
Hours
Full Time
Business Unit Description

AARP is the nation's largest nonprofit, nonpartisan organization with a membership of nearly 38 million that helps people 50+ turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. Integrated Communications and Marketing is a multimedia, service-focused operation that leads in shaping the impression of AARP by providing communications planning, marketing, support and execution for AARP's strategic business units.
Summary

The Director of State News is responsible for the creation of a robust content program dedicated to coverage of AARP-relevant issues and news in individual U.S. states and territories. The primary outlets for this work are the AARP Bulletin's state and regional pages and the state pages of aarp.org, AARP's public website. Other channels for this team's content include state office newsletters, emails, and social media feeds. When appropriate, state-level stories of broad interest will run in the national aarp.org content feed or national Bulletin pages.

The Director of States News manages a small team of internal editors who assign and edit stories for the Bulletin and other channels, as well as a team of freelance reporters across the country.
Responsibilities
  • Leads a team of internal editors and freelance reporters responsible for state news. Manages the work and performance of the internal editors and oversees assignments of freelance reporters.
  • Establishes an overall vision and plan for the state news program based in large part on input from the States Team leadership, content and digital team leaders, and high-level AARP priorities.
  • Directs the creation of roughly 26 unique state and regional pages for each issue of the Bulletin (10 issues a year). Currently, that is comprised of 12-13 state pages, 6 regional pages, and 7 enterprise-community articles per issue.
  • Works closely with AARP's digital team to help develop state-specific resource guides, election coverage, and other all-state content initiatives.
  • Works closely with the state communications directors to determine stories for upcoming Bulletins and other channels.
  • Coordinates content production with direct reports, copy editors, researchers, photo staff, digital producers and others.
  • Assigns and edits a reasonable number of state news stories, including writing headlines, decks, captions and graphics for them.
  • Oversees the posting of Bulletin stories in the appropriate state digital venues.
  • Helps identify ways for state offices to use the news and resources the team creates to generate the greatest possible impact and impressions.
  • Coordinates with the En Español team to have stories they request translated into Spanish.
  • Oversees an up-to-date database of past, current and potential freelance writers around the country.
  • Maintains archival lists of Bulletin state stories by state and topic.
  • Helps produce a monthly memo to the state offices that lists local residents who will be appearing in any Bulletin articles.
  • Responsible for ensuring that proper payment is made to freelancers.
  • Carries out other duties for the print publications, as well as AARP's digital properties, as requested by the editor in chief and deputy editor.
Requirements
  • Bachelor's degree or equivalent and 10+ years of experience as a reporter and/or editor on a recognized publication or website.
  • At least 5 years of experience managing direct reporting staff.
  • Experience overseeing a large, complex content program that spans a diverse geography is preferred.
  • Must have demonstrated digital proficiency, both at the consumer and publishing level, and ability to adapt to a wide range of contemporary digital tools and processes, some proprietary and some industry standard.
Compensation and Benefits

AARP offers competitive benefits with a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others. Visit careers.aarp.org/benefits for more information.

As a result of the COVID pandemic, all interviews will be held virtually and all non-essential employees will continue to work remotely until further notice.
Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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