The Office of Annual Giving generates annual financial support for the University of Maryland (UMD) as a Development team within University Relations (UR). This critical work includes multi-channel direct marketing tactics geared to acquire, retain and upgrade annual donors. This team drives alumni donor growth for major gift efforts and UMD’s future fundraising pipeline and is responsible for US News and World Report alumni donor participation rate which is a campus priority.
 

As a member of the Office of Annual Giving, the Annual Giving Program Manager will report to the Director of Annual Giving. They serve as an expert consultant and liaison for assigned schools, colleges, and units – ensuring that UR and campus partners utilize the most efficient, creative, and effective annual giving strategies across UMD’s direct response mediums: e-solicitation, direct mail appeals, a student call center, crowdfunding, texting, social media advertising and giving day.

This person will analyze results to identify growth opportunities and develop creative, data-driven strategies to improve donor participation and increase revenue. The Annual Giving Manager will contribute to annual planning and budget allocation, collaboratively deploying resources in smart, innovative ways that maximize annual growth and expand UMD’s base of support.

The Annual Giving Manager works in an environment dedicated to advancing the mission of University Relations and of the University of Maryland, building positive and meaningful relationships with colleagues and constituents, and expanding annual donor participation and increasing dollars raised for UMD and campus partners.