Skip to main content

This job has expired

Senior Manager, Customer Analytics

Employer
Sparks Group
Location
Bethesda, MD
Closing date
Aug 12, 2021

Job Details

Senior Manager, Customer Analytics Job Summary:

Sparks Group and a world renowned company in Bethesda, MD have partnered together to find a Senior Manager, Customer Analytics for a 3-4-month contract assignment. The Senior Manager, Customer Analytics, is primarily responsible for measuring and monitoring the overall performance and health of Loyalty and key initiatives, including marketing performance and ongoing initiatives. This position will proactively identify trends and business opportunities by bringing insight through detailed data analysis which will allow for informed strategy and business development. This role will provide standardized reporting, analysis, performance metrics and measurement in support of Loyalty initiatives. This role entails outstanding business to technical translation, structured yet creative thinking, cross-functional collaboration, hands on advanced analytical methods.

Senior Manager, Customer Analytics Responsibilities:
  • Measures effectiveness of key Loyalty initiatives, applying best practices for design of experiment and validate sufficient sample sizes for accurate reading of results and proposing the right analytical techniques for measuring effectiveness.
  • Partners with Loyalty leaders to support their efforts through strategic analysis and create business case validation, tracking performance vs. goals, providing recommendations and insights for future efforts.
  • Conducts deep dive analytics relative to customer retention, acquisition, and the performance of key member benefits.
  • Works with stakeholders to design promotions that meet financial hurdles and provide analyses measuring effectiveness from these efforts. Synthesizes data to translate results into KPIs for the evaluation of the efficacy of campaign, tactical and broader strategic multi-channel digital marketing programs.
  • Develop and present analytical recommendations and actionable insights to disseminate findings and successful practices to key stakeholders and senior management.
  • Explain complex analytics to a broad audience with varying levels of technical background and understanding.
  • Understands and meets the needs of key stakeholders.
  • Develops specific goals and plans to prioritize, organize, and accomplish work.
  • Determines priorities, schedules, plans and necessary resources to ensure completion of any projects on schedule.
  • Collaborates with internal partners and stakeholders to support business/initiative strategies.
  • Communicates concepts in a clear and persuasive manner that is easy to understand.
  • Generates and provides accurate and timely results in the form of reports, presentations, etc.
  • Demonstrates an understanding of business priorities.
  • Demonstrates self confidence, energy and enthusiasm.
  • Informs and/or updates leaders on relevant information in a timely manner.
  • Manages time effectively and conducts activities in an organized manner.
  • Presents ideas, expectations and information in a concise, organized manner.
  • Uses problem solving methodology for decision making and follow up.

Senior Manager, Customer Analytics Qualifications:
  • 4-year degree from an accredited university in Computer Science, Information Technology, Engineering, Operations Research, Business or Math or other quantitative discipline.
  • 4+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance.
  • Advanced degree in operations research, applied mathematics, statistics, economics, and engineering etc., highly preferred.
  • Strong data analysis skills and experience required, including querying and manipulation of billions of records of data, independently structuring analysis and synthesizing large volumes of complex information from multiple sources, synthesizing insights into stellar visualizations, and applying strong knowledge of data modeling and statistical analysis techniques.
  • Experience gathering data with SQL required. Experience manipulating large data sets in Python, R, or SAS, and visualizing outputs in Tableau is a strong plus.
  • Excellent project management and verbal and written communication skills required, especially in the context of managing processes and delivering technical analysis across diverse stakeholder set.
  • Digital Analytics, Revenue Management, or Finance experience a strong plus.

----------

Download the Sparks Group Jobs mobile app from Apple App Store or Google Play .

----------

Qualified candidates should send their resume AND call Sparks Group for additional details. Please note, resume must include a valid email address in order to be considered. We look forward to discussing your background, your current job search, and your potential career path with Sparks Group!

Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.

Company

Bringing the Best People and the Best Companies Together Since 1970.

Sparks Group (formerly SPARKS, Sparks IT Solutions, and Sparks Personnel) is the Washington DC Area's leading temporary staffing and full-time recruiting services provider. Whether you are seeking your next opportunity or looking to add talent, Sparks Group is the ideal partner for you! Each of our four divisions (Sparks Office, Sparks Accounting & Finance, Sparks IT, and Sparks Creative) specializes in placing professionals in temporary/contract, temporary-to-full-time, and full-time roles across a diverse array of staffing categories, positions and levels including: office/administrative, customer service, human resources and talent acquisition, legal support, government and cleared personnel, mortgage/banking, accounting and finance, contracts and procurement, information technology and creative/marketing.

Sparks Group brings over four decades of experience placing professionals in challenging and rewarding positions at many of the area’s most prestigious organizations. Our primary focus is presenting opportunities that match each candidate’s skill-sets, experience levels, career objectives, and growth needs. Sparks Group has regularly ranked as one of the top US staffing and recruiting firms having been named to Inavero’s Best of Staffing Lists® for Client and Employee Satisfaction (2012-2017). Additionally, Sparks Group is proud to have been recently selected for other awards Staffing Industry Analysts’ 2017 Best Staffing Firms to Work For, Washington Business Journal Best Places to Work (2017), the Washington Post’s Top Workplaces® List (2017, 2014), Forbes® Best Professional Recruiting Firms (2017), and the National Capital Business Ethics Award.

Company info
Website
Telephone
3012792300
Location
700 King Farm Blvd.
Suite 100
Rockville
MD
20850-5736
US

Get job alerts

Create a job alert and receive personalized job recommendations straight to your inbox.

Create alert