Emerging Businesses Product and Market Analysis Intern

Employer
AARP
Location
Washington, DC
Posted
Aug 28, 2021
Closes
Sep 12, 2021
Ref
12461374
Industry
Nonprofit
Hours
Full Time
Business Unit Description

AARP Services (ASI) is where AARP's mission meets the marketplace for the 50+ population, by sparking new solutions that transform the marketplace to improve people's lives as they age. Founded in 1999 as the professional services arm of AARP, ASI supports the Association's mission of Disrupt Aging by helping bring new products to market to drive innovation and build richer connections with consumers. ASI acts as a bridge, connecting companies to people by helping bring experiences, products and services that matter to them as they move through life stages.
Summary

Are you a business student with solid analysis skills who can distill disparate data into digestible recommendations? Our Product Development and Management team is looking for you! Our team drives the identification and development of business opportunities that serve the needs of the 50+. If you want to learn from a great team of professionals, apply now for this incredible opportunity!

As an intern, you will apply strategic, analytical, and creative thinking to solve challenging business problems. Our team seeks new product and service opportunities that meet the needs of the 50+ while generating revenue for the enterprise.

On any given day, you could be researching a given market to understand the competitive landscape or speaking with experts to understand an industry's value chain. We'll challenge you to think and work in new ways. We are committed to your growth and will cultivate your continued learning and development.

Responsibilities

On an average day, you will be:

Strategic
  • Contribute to identifying growth opportunities aligned with the overall enterprise's strategic objectives.
  • Contribute to identifying and evaluating whitespace opportunities, strengthening existing operating models, evaluating new consumer needs states, and uncovering new product and service solutions.

Analytical
  • Contributes to marketplace assessments, including secondary research to map the competitive landscape, understand revenue models, conduct market sizing, and building a business case for participation in a market.
  • Cultivates deep understanding of consumers/members through human center design, including assessing needs, identifying pain points/barriers, ideating value proposition and solutions, and estimating demand.

Creating Designs
  • Document market assessments in the form of visual presentations for senior stakeholders.
Requirements

Prospective interns must be currently enrolled in a degree program at an accredited college or university; be considered rising undergraduate juniors or seniors, graduate students, or post-doctoral students; and remain academically enrolled throughout the internship.
AARP also considers non-traditional interns who are looking to re-enter the workforce or change careers. This may include those who have previously graduated from college and enrolled in a continuing education program.
  • Requires significant independent judgment, strategic evaluation, assessment, and recommendation while sorting through a high degree of diverse challenges. Evaluates complex data, concepts, information, and resources and develops working frameworks and detailed solutions.
  • Works as part of a team but able to manage own work product, with appropriate management check-ins and communication.
  • Experience in preparing presentations in PowerPoint.
  • Working toward completion of a degree, preferably in a business discipline or a related discipline with experience in consulting, strategy development, marketing, or product development.
  • Results-oriented, decisive, and analytical, leading to creative solutions while managing key stakeholder involvement.
  • Good communicator (written, presentation) and excellent interpersonal skills. Exhibit a positive, enthusiastic attitude with member focus while motivating others to lead.
  • Demonstrated ability to be highly collaborative and flexible with iterative approaches. Comfortable with ambiguity.
Compensation and Benefits

Internships are non-exempt positions and are not eligible for employee benefits.

As a result of the COVID pandemic, all interviews will be held virtually and all non-essential employees will continue to work remotely until further notice.
Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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