Paid Media Specialist Job Summary: Sparks Group is looking for Paid Media Specialist to work for a political fundraising firm located in Washington, DC. If you are you interested in being a crucial part of the best team in political advertising, this role is for you. In this position you will be responsible for planning, managing, and implementing advertising programs in the major ad platforms, reporting results, and making data driven decisions to drive strong performance across our range of clients, including competitive Democratic candidates, major PACs and committees, and non-profit advocacy organizations. Paid Media Specialist Responsibilities: Manage daily optimizations of digital advertising campaigns across paid social media, display, SME and other paid channels. Manage and execute list rentals and purchases. Build and implement media plans, audience targeting and creative strategies to support client campaigns. Manage platforms to predetermined KPIs and budgets. Prepare campaign performance reporting, applying learnings to future campaign strategies and planning. Analyze campaign performance for opportunities to improve campaign CVR %, avg. gift value, CPA and more. Assist with placement and trouble-shooting for tracking & conversion pixels. Work with a mix of external advertising vendors to execute programs. Paid Media Specialist Qualifications: 1-2 years of media/advertising experience (political fundraising experience a plus!). Experience in the following digital advertising platforms: Google Ads, Facebook Ads Manager and DoubleClick Campaign Manager (or similar DSP). Understanding of paid digital advertising tagging process (UTM parameters, ad server coding, etc.) and measurement (eg Google Analytics, Adobe Analytics, etc.). Understanding of digital advertising best practices and trends. Extremely detail-oriented and self-motivated. Can learn new skills in a fast-paced political setting. Download the Sparks Group Jobs mobile app from Apple App Store or Google Play. Qualified candidates should send their resume AND call Sparks Group for additional details. Please note, resume must include a valid email address in order to be considered. We look forward to discussing your background, your current job search, and your potential career path with Sparks Group! Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.