Marketing Manager

Alexandria, VA
Jul 23, 2021
Jul 26, 2021
Full Time
Job Title: Marketing Manager Location: Alexandria, VA Department: Marketing and Communications Reports To: Senior Director of Marketing FLSA Status: Exempt Position Summary The Marketing Manager directs and executes marketing campaigns for events and programs, both short and long range, targeted toward existing and new markets. This position is responsible for the development of integrated marketing strategies and promotional campaigns for PHTA's membership programs, certification, events and education. The manager will develop and implement a comprehensive strategy to increase member awareness of the association's benefits and increase engagement in PHTA activities. The manager will also be responsible for implementing programs to maintain/enhance social media presence and to sustain the PHTA brand image across all materials and events. Responsibilities Work to determine marketing needs for PHTA based on strategic plan and budget goals for the organization Create, maintain, as well as follow, marketing plans for each program, service, and event Organize and document all campaign details Create targeted and effective marketing campaign materials (writes copy, provide art direction, HTML emails, some graphic design/layout required. Administer and manage email announcements through web-based systems, including writing of emails, culling of target lists, and designing templates Coordinate print and direct marketing timelines and deadlines for production by working with key team members across departments including Meetings and Membership Maintain marketing calendars and project schedule for PHTA marketing activities Pull, edit and maintain target lists for use in all marketing campaigns Prepare marketing materials for promotional use at all meetings Participate in the development and implementation of a social media strategy Develop, write, and produce communication vehicles directed to members, ie marketing related content for social media, email communications and print and digital ad copy. Web site text related to membership, etc. Maintain PHTA web sites and related member portals Develop and maintain new member packets and or collateral for new members, working to improve and make content more audience-specific Assist in planning for and on-site operations of PHTA-sponsored meetings and conferences Assist with graphic design for meeting promotions ensuring design concept and message is consistent throughout all communications Adhere to, and help enforce company-wide email communications strategy Other duties as assigned PandoLogic. Keywords: Marketing Manager, Location: Alexandria, VA - 22314

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