Corporate Outreach Sales Manager

Alexandria, VA
Jul 23, 2021
Jul 26, 2021
Full Time
APCO International is looking for a dynamic salesperson to fill a recent vacancy. The Corporate Outreach Sales Manager will be responsible for selling non-dues revenue activities, such as exhibit space, advertising, sponsorships, and membership sales. APCO hosts 4 annual events, with the annual conference & expo being the largest with 275-300 exhibiting companies with over 5,400 total attendees. The Sales Manager will work closely with and report to the Director of Corporate Outreach and this position is an in-office position located in Alexandria, Va. Primary duties and responsibilities: Sales: . Sell exhibit space, advertising, memberships, and sponsorships by telephone, email, and in-person meetings for all APCO events and non-dues opportunities. . Achieve calls goals of a set number of calls and communications per week and maintains appropriate documentation of efforts in the sales database. . Create sales reports and rolling forecasts. . Research, generate, and nurture new sales leads. . Lead, plan, and manage the re-booking sales process, schedule and conduct appointments pre-show and onsite, plan for and manage all on-site sales office requirements and logistics. Lead onsite sales temp help. . Develop and manage exhibit hall floor plan with Director. . Assist with the recruitment of exhibitors to participate in additional activities during the annual conference & expo. (ie presentation theater, exhibitor raffles, new products zone, etc.). . Proactively address market trends that could impact business and identify solutions. . Communicate with internal and external customers and vendors. . Maintain a working knowledge of the industry. Marketing: . Execute sales plan and marketing campaigns with the Director of Corporate Outreach. Utilize past performance data, research, lists, and execute the plan with weekly updates for each APCO activity. . Assist in the development of marketing collateral for exhibit and sponsorship sales. . Develop email "Content" for the best-selling messages. Schedule, set up, and edit weekly emails. . Collect, review and edit all exhibitor data used in conjunction with the final programs, conference brochures, program guide, mobile app, etc. . Update and maintain assign sections of the annual conference & expo website and "Exhibitor Portal". . Work with General Services Contractor in creating, collecting information, and proofing online services manual. Customer Relations: . Build and maintain relationships with exhibitors and sponsors. . Cultivate relationships to increase participation in all APCO events. . Excellent customer service and professionalism. Operational Support: . Support department as necessary. Travel/Competitive Events: . Travel to sales meetings. . Travel to site visits and planning meetings, as necessary. . Travel to Annual Conference & Expo to execute on-site sales. . Travel to attend competitive and/or industry events and sales calls. Administrative: . Work closely with Corporate Outreach Coordinator to ensure exhibitor and exhibitor deliverables are met. . Weekly and monthly reporting to include payment status, activity report, exhibitor contract terms, etc. . Become proficient in sales and exhibit management software. Adding and monitoring exhibitor tasks and follow-up to completion. . Adequately run reports and lists for budget and reporting needs. . Ensure all sales contracts have been received and are paid. . Performs other duties as assigned. PandoLogic. Keywords: Regional Sales Manager, Location: Alexandria, VA - 22314

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