Senior Vice President Digital Products

Bethesda, MD
Jul 20, 2021
Jul 24, 2021
Full Time
Reporting to the Chief Product Officer, theA' SVP of Digital ProductsA' is a key member of the Global Technology leadership team and is responsible for developing and leading digital and mobile strategies to support the company's Customer Experience priorities, grow the company's market share, and generate superior business results. This leader is the business owner of the global direct-digital channels, and leads efforts to drive conversion in support of global sales strategies. This leader also plays a key role in connecting the on- and above-property digital guest experiences, representing the voice of our brands, and partnering cross-functionally to support business imperatives.A' CANDIDATE PROFILEEducation and Experience Preferred15+ years experience in digital space, including experience leading eCommerce and driving sales, and experience or deep exposure to A' technology platforms for content distribution , mobile technologies, digital merchandising, digital design and user experience, digital marketing and CRM5+ years of experience leading and motivating large teams, including partnering across areas without direct supervisory linesDeep expertise in on-line retailing and omni-channel platformsProven track record of overseeing large scale e-commerce web and mobile projects with high degrees of complexityExperience leading product teamsSuperior communication skillsDemonstrated experience managing operating budgets and project budgetsStrong experience in project management methods to include AGILE solutions delivery and quality managementExtensive experience working with and managing Digital and Design agenciesConsistently demonstrated success in a number of challenging and diverse business situations.Proven track record of building personalization capabilities in all stages of the sales and marketing funnel and throughout a Customer's experience with a brand/organization4-year degree from an accredited university in relevant field highly preferredCORE WORK ACTIVITIESProvide leadership, thought leadership, and strategic direction for digital & mobile strategies and overall product strategy, in support of key priorities identified to enhance the customer sales, stay, and ongoing experience with the company's portfolio of brandsWork with corporate leaders responsible for developing customer experience strategy and solutions to drive thinking related to the Digital experience of the company's customersDevelop vision for how to bring customer experience to life on-property through Digital means, connecting on-property and above-property digital experiences to ensure a seamless end-to-end experience for customersDevelop compelling commercial plan in support of a long-range digital visionServe as a conduit for sharing best digital best practices across the organizationContribute to the identification and support the activation of new business opportunities in the digital landscape, including partnership and acquisition opportunitiesFosters key relationships in the digital landscape both inside and outside the travel category to drive innovative approachesBenchmark industry leaders to determine key gaps, and well as innovate to identify game changing areas to lead.Lead the company's global eCommerce efforts through ownership of the company websitees and mobile technologiesDrive conversion through the company websites and mobile technologies to support the company's top line revenue goalsOversee design, including UX/UI, and content management strategy in support of web and mobile sitesSupport digital globalization through adapting language and presentation of websites to international markets, where a strong business case and/or strategically important market existsCoordinate closely with marketing team to ensure a seamless shop-and-book experience throughout sales and marketing funnelCoordinate with IT and vendors extensively to execute continuous evolution of the digital experience and manage content on sitesPartners with Distribution Strategy Team to develop and activate strategies that increase direct bookings.Works closely with distribution leadership to define and operationalize direct booking strategiesCreates new and innovative approaches to drive customers through the company's direct channelsBuild a performance management cultureCreate structure to openly share results of key performance indicators (eg bounce rate, funnel conversion) for the company website with key team members and stakeholders driving towards actionable insights.A' Create hypothesis for variances observed and develop recommendations for improvements.Drive individual accountability models that support aligned product, marketing, and overall business goals.Grow ancillary revenue streamsLead a team focused on improving average order value through effective upsell techniques and better selling ancillary products through digital channels.A' In partnership with the Reservations team, re-define the company's ancillary strategy and implementation approach for all Direct to consumer sales channels - especially the company website and the call centers.Drive collaboration across Product, Merchandising, Digital Personalization, Digital Acquisition, Reservations, and Revenue Management teams to maximize opportunities.Develop a sales culture within assigned product organization and Merchandising team while creating robust upsell and cross-sell capabilities.Manage all aspects of the company Media Network to substantially grow its annual revenue contribution.A' Develop new and innovative ways to aggressively grow revenue while balancing customer needs and conversion/transactional revenue growth.Deliver Executive communicationRegularly develop and deliver updates to all levels of Executives through in-person presentations, conference calls, and written communications.Present website product strategy and results at key internal/external updates including: Continent forums, Executive updates, Owner/Franchisee meetings, etc.Represent the company as an industry expert through presentations at internal and external conferences.Lead Discipline Team & Developing AssociatesManage a team of Product managers, Merchandisers, User Experience designers, Technology resources, and external agencies to execute on product roadmap priority efforts.Maintain high performance levels by hiring the best candidates, providing direct reports with development opportunities, addressing performance issues, and aligning performance and rewards to departmental goals.Identify skillset gaps and further develop digital capabilities amongst team members and agency partners to better support strategic growthFurther establish a team culture that embraces innovation and rewards risk taking and test/learn cycles.Support individual team and department-wide efforts to improve Digital team culture and work environment as reflected in annual AOS results.Manage team of Digital product leaders, Digital Designers, and Digital product support leaders to orchestrate and lead cross-functional collaboration across disciplines to ensure Digital team closely linked to business imperativesHires, develops, and retains diverse talent that makes a strong, positive impact on the organizationSets clear organizational goals and expectations for direct reports and holds team accountable for performance.Lead and motivate a team of high-performing digital professionals, including merchandising, guest experience, digital design and content managementCoordinate with marketing function to ensure that digital merchandising and marketing are closely in syncCoordinate with Brand function to bring to life the Brand voice in digital customer touch points, both on-property and above-property, within the areas prioritized by the Customer Experience journeyCoordinate with IT function to oversee and activate the digital roadmap, identifying new digital needs and making tradeoffs where necessary to align digital priorities to the business