Director, Digital Strategy

Location
Columbia, MD
Posted
Jul 22, 2021
Closes
Jul 30, 2021
Ref
228086202107
Industry
Other
Hours
Full Time
Director, Digital Strategy Summary:

Sparks Group is seeking a Director, Digital Strategy to join a full-service integrated marketing agency in Columbia, MD. Do you have a passion for hospitality? And do you love bringing cross-functional teams together to create great results? Then you just might be a great fit. In this role, you will lead the development of digital execution strategies and solutions to reach Client performance goals. You'll work in partnership with Client-facing teams to define and quantify objectives, as well as cross-functional teams to activate integrated marketing initiatives. And you'll serve as the Agency's lead in creating end-to-end digital products and solutions to optimize operations, streamline processes, and deliver improved experiences from end-to-end in support of the overarching business strategy and digital execution plan.

Director, Digital Strategy Responsibilities:
  • Develop and evolve Agency infrastructure, capabilities, and support services to meet all of the interactive and digital needs of our Clients.
  • Lead cross-channel content, execution and solutions planning for all paid, owned and earned efforts.
  • Manage digital marketing cross-functional teams for the daily management, optimization, and risk mitigation efforts in support of marketing and brand plans--including organic and paid search/display and social, email and owned content.
  • Identify key tracking and data requirements to deliver metrics of performance.
  • Integrate cross-channel performance metrics to provide reporting solutions that allow for active views of performance, while also using for analysis to provide actionable recommendations for optimization.
  • Identify and create solutions that impact key performance areas for improved engagement, conversion, and lead generation.
  • Lead the evaluation of and strategies for eCommerce and/or pre-commerce opportunities and performance in support of Client strategies for sales growth.
  • Monitor and mitigate against risk while staying current with digital trends and the continuous evolution of digital marketing tactics on behalf of the Agency and entire Client portfolio.
  • Continuously expand and develop core digital capabilities and products to support Agency strategic priorities.
  • Work with new business team to contribute to the overall growth and continued evolution of the company.

Director, Digital Strategy Qualifications:
  • BA/BS degree or higher in marketing and/or communications from an accredited institution.
  • 10+ years of experience with digital and/or integrated strategy.
  • Deep understanding of email strategy, implementation, and marketing automation for B2B and B2C.
  • eCommerce strategy experience for both B2B and B2C.

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Qualified candidates should send their resume AND call Sparks Group for additional details. Please note, resume must include a valid email address in order to be considered. We look forward to discussing your background, your current job search, and your potential career path with Sparks Group!

Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.

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