Director of Admissions

Archdiocese of Baltimore
Annapolis, MD
Jul 20, 2021
Jul 31, 2021
Full Time
St. Mary's Schools, located in Annapolis, Maryland is seeking candidates for the Director of Admissions. The Director of Admissions reports to the President of St. Mary's Schools and is responsible for the overall planning, management, coordination and evaluation of the enrollment management, marketing, development, communications and constituent/public relations program of the school - activities that create a supportive climate for enrollment and development. This is an effort to provide sufficient resources to insure the Schools can achieve their mission. Responsible for the supervision of the Assistant Directors of Admission. Job Responsibilities: Enrollment Management Responsible for the planning, management and implementation of the marketing, recruitment and retention of students. This includes but is not limited to open houses, campus visits and tours, re-registration, brochure creation, etc.Work closely with key volunteers, coordinate the external and internal marketing efforts and initiatives that attract and retain students in sufficient numbers to support the programs of the schoolsMarketing Responsible for the promotion and marketing of the schools to create awareness and grow enrollment. This includes, but is not limited to: Market researchMedia planningCreation and execution of a strategic marketing plan using a diverse media mix.Design and creation of marketing and admission materials, as well as the production of the advertising creative (the ads).Brand managementPublic relations (seek opportunities, create/distribute press releases to local media highlighting school events and achievements.)Manage and oversee the school's electronic communications outlets (website and social media channels.)Strategic Planning and Communications Promote understanding, acceptance and support of the vision and mission statements, and objective of the schools.Set priorities to meet annual goals.Work closely with the enrollment and development committees of the board to set and achieve goals and objectivesResponsible for setting and maintaining professional writing and design standards for schools communications. This includes electronic communications including website and email.OperationsDatabase management: oversee the management of databases as it relates to enrollment management and development. JOB REQUIREMENTSBachelor's degree in Marketing, Communications/Public Relations, or a related fieldPrior experience exercising the full range of supervisory duties for one or more administrative staff membersExperience in enrollment management, development, sales, marketing and/or communicationsAbility to appreciate and communicate a passion for Catholic elementary and high school educationDemonstrated leadership and effectiveness in developing and accomplishing organizational goalsPracticing Catholic preferredAbility to build a team, effectively recruiting and managing volunteers for admissions activitiesSuperior communication skillsExperience in parochial or not-for-profit environment preferred

Similar jobs