Sr Director of Audience Growth Marketing

Employer
ExecuNet
Location
Washington, DC
Posted
Jul 20, 2021
Closes
Jul 24, 2021
Ref
2128942660
Hours
Full Time
The Senior Director of Audience Growth Marketing will manage the team behind our efforts to drive traffic, reach and acquire new audiences, and engage with the millions of users of our portfolio of digital media properties. This role will allocate and oversee a generous budget across the development, execution, and analysis of marketing campaigns including search optimization, paid social advertising, email marketing, and more.This is a unique opportunity to own the future of our growth marketing team and have significant impact on business development. The Senior Director of Audience Growth Marketing will report directly to the head of the marketing department and will manage 2-4 direct reports. If you are a strategic thinker, a visionary marketing leader, and have a passion for journalism and media, we'd love to talk with you.Job Qualifications: A cents € cents 5+ years experience in digital marketing A cents € cents Management experience required A cents € cents Proven track record in growth, performance marketing and paid media including planning, forecasting, budgeting, and optimizations A cents € cents Experience using and driving the selection of social media advertising channels, email marketing platforms and measurement tools A cents € cents Demonstrated ability to craft high-performing marketing and promotional plans A cents € cents Ability to communicate clearly and persuasively and work across multiple departments A cents € cents Eagerness & ability to provide creative solutions to problems A cents € cents Detailed, organized, curious, and self-directed A cents € cents Resourceful and known for taking initiative A cents € cents Working knowledge of HTML A cents € cents Strong understanding of SEO and SEM best practices A cents € cents Solid grasp of digital analytics and data,including reporting A cents € cents Strong writing skillsResponsibilities: A cents € cents Plan and execute digital marketing strategies to improve and augment engagement with target audiences A cents € cents Direct the execution of email, social, SEO, PPC, and referral marketing campaigns to drive traffic and subscriptions A cents € cents Monitor trending content and marketing channels to inform decision making on promotional spend A cents € cents Identify growth opportunities and channels A cents € cents Oversee paid media campaigns and optimizations across a variety of digital platforms, mainly paid social, with ability to recommend and negotiate new opportunities A cents € cents Keep a pulse on partnership opportunities and recommend co-branded or partnership opportunities A cents € cents Analyze digital channel performance for reader acquisition efforts A cents € cents Compile, analyze and report relevant audience demographics and engagement metrics to shareholders A cents € cents Collaborate with other departments, mainly editorial, product, and tech/engineering on special projects, new products, and other companywide growth efforts A cents € cents Supervise go-to-market efforts for new publication and product launches A cents € cents Oversee SEO (search engine optimization) to help optimize and grow organic website trafficA' A cents € cents Develop and supervise the creation and upkeep of audience personas and insights documentation A cents € cents Manage a growing team of 2-4 direct reports

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