Marketing Consultant Professional - III
Marketing Manager - Federal MarketingMUST HAVE SKILLS (Most Important):- Eight or more years of relevant work experience- Five or more years of experience in federal marketing- Strong written and verbal communications skills- Presentation skills (PPT, Google suite, etc.)- Experience creating marketing assets (content, sales enablement materials such as presentations, flyers, websites, etc.)DESIRED SKILLS:- Superior written and verbal communication skills, including a proven ability to communicate cross-functionally- Experience in thought leadership marketing, demand generation, sales enablement, integrated marketing campaign development, partner marketing, preferably involving complex organizations requiring influence that extends outside the marketing realm- Project management experience- Events management experienceJOB DUTIES:Verizon seeks a federal marketing manager to support the public sector business. This manager will develop, manage and execute marketing plans to support the federal business and key strategic partners. Marketing plans and activities will include message development, event planning and management, demand generation campaigns and thought leadership activities that build awareness, generate leads and deliver measurable results.What you will be doing - Develop, maintain and execute marketing plans and activities that support Verizon's federal business and strategic solutions.- Develop messaging and win themes for priority partners and accounts. This includes, but is not limited to, messaging for key solutions, sales presentations, customer briefings, tradeshows, email marketing, advertisements and websites.- Work across Verizon Business Group and with Verizon's agencies and media partners to develop campaigns, creative materials and content.- Plan and manage Verizon's participation in industry events, including sponsorships, booth logistics, event messaging, speaking engagements, event promotion, staffing and attendance.- Plan and write email and social media campaigns that support our marketing and sales objectives.- Track and report on marketing activities, including outbound campaigns, demand/lead generation, funnel generation, MQLs, SQLs, and marketing influenced opportunities.