Digital Design & Content, Professional

Employer
Freddie Mac
Location
McLean, Virginia
Salary
Competitive
Posted
Jul 22, 2021
Closes
Aug 21, 2021
Ref
JR3205
Hours
Full Time
At Freddie Mac, you will do important work to build a better housing finance system and you'll be part of a team helping to make homeownership and rental housing more accessible and affordable across the nation.

Position Overview:
If you are an accomplished communicator who is passionate about storytelling and digital content creation, then Freddie Mac is your next destination!

Apply today to join the Public Relations and Digital Communications team as a Digital Design & Content, Professional responsible for developing research based/informed strategies for editorial/digital content across our digital channels helping to ensure we have a steady pipeline of current content that is on message and supports Freddie Mac's objectives. The Digital Design & Content, Professional works to ensure content is optimized for SEO and other search related priorities through metadata, UX and ensuring proper editing and reviewing content enhancing Freddie Mac's public image. In this role, you'll report to the Director Strategic Communications, External Communications and Corporate Communications. You will be charged with communicating the company's activities, consumer education and collaborate with business and communications leaders at all levels. To learn more about the position and our excellent benefits, please apply!

**This position can be performed currently from a remote locationin the U.S. but will require presence in a Freddie Mac office in the future.***

Our Impact:
We bring Freddie Mac positioning, tools and resources to life with content that amplifies those communications initiatives across all channels. We collaborate across Freddie Mac to ensure alignment with business objectives--and deliver with excellence.

We conceptualize awareness campaigns to raise the profile of Freddie Mac and the services provided to showcase the impact of our work. We're responsible for the design and implementation of effective communications and marketing strategies, the optimization of existing campaigns, and the creation of new content and strategy. We provide creative direction within the approved brand framework and implement best practices for marketing, including analytics, SEM/SEO, email marketing, social media marketing, and content amplification.

We build Freddie Mac's cohesive and differentiated positioning in order to build reputation as a transformational organization in the housing market. We break down barriers to understanding and engagement through accessible and engaging content and effective marketing of Freddie Mac tools and resources. We amplify Freddie Mac initiatives across all channels to build a connection between Freddie Mac and its various audiences with the intention of growing engagement, followers and advocates. We are part of cultivating and engaging a passionate and inspired team.

Your Impact:
Storytelling is our passion and our inspiration.

At Freddie Mac our digital communications team is a group of dedicated communicators focused on raising the awareness of Freddie Mac through the creation of innovative and compelling content designed to inform, educate, and empower our audiences. In everything, we work to align content purpose to business objectives for marketing, public relations, advocacy, and engagement.

We are skilled content creators who understand the holistic customer experience of content from all channels. We are the connective tissue that unites Freddie Mac's purpose, products, and services in a cohesive manner--while always seeking opportunities to maximize the content we produce.

We break down barriers to understanding and demystify what we do, why we do it and how we work. We influence alignment and collaboration. With our ears always to the ground, we are ready to listen and continuously seek out stories that amplify Freddie Mac while advancing business objectives.

We take our role as a voice of Freddie Mac seriously and know the importance we play in our role as stewards of Freddie Mac's profile and reputation.

Content & Digital Strategy
  • Use digital research tools to identify search trends, and then create content that optimizes search results.
  • Study data to understand what our targeted customers are looking for, how they engage with our digital presence, and measure the effectiveness of our SEO strategy and tactics.
  • Develop optimized content for FreddieMac.com, Careers and My Home websites, blogs, social media and more.
  • Use data to define, measure and report on performance, as well as inform go-forward strategies.
  • Apply standard methodologies in digital communications to improve reach, engagement, SEO, etc.
  • Develop creative methods for delivering value in a driven environment.


Collaboration
  • Partner with colleagues on various teams including media relations, talent acquisition, human resources, in-house creative agency, research, and internal communications to plan and execute coordinated digital content.
  • Stay abreast of current housing and industry communications, talent acquisition and recruitment marketing trends to drive continuous improvement through tools, technology, process and people.
  • Support some corporate executives with thought leadership, other communications initiatives.
  • Wear multiple hats, work independently and drive projects forward.


Qualifications:
  • 5+ years of related experience
  • College degree in a communications field or equivalent experience
  • Outstanding written and verbal skills with expertise in both long and short form writing (applicant may be asked to submit writing samples and take a writing test)
  • Creative problem solver who can connect the company's objectives to compelling content in a variety of formats
  • Strong understanding of communications planning, creation, publishing, monitoring and measurement methods and tools
  • Public Relations agency, media relations and/or Capitol Hill experience a plus
  • Ability to understand and translate complex subject matter for multiple audiences


Keys to Success in this Role:
  • Exceptional written, verbal and editing skills
  • Proven experience in digital communications, including content, social and web strategies
  • Experience using data to inform and optimize communications strategies Tracks metrics to measure the effectiveness of their SEO strategy and tactics. These metrics include:
  • backlinks and referring domains
  • domain authority
  • organic clicks
  • keyword rankings engagement
  • Creative problem solver with a passion for storytelling in a variety of formats.
  • Positive relationship building skills.
  • Strong client management skills.
  • Able to thrive in fast-paced environments, while being flexible, collaborative and deadline driven


Current Freddie Mac employees please apply through the internal career site.

Today, Freddie Mac makes home possible for one in four home borrowers and is one of the largest sources of financing for multifamily housing. Join our smart, creative and dedicated team and you'll do important work for the housing finance system and make a difference in the lives of others.

We are an equal opportunity employer and value diversity and inclusion at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by applicable law. We will ensure that individuals with differing abilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Notice to External Search Firms: Freddie Mac partners with BountyJobs for contingency search business through outside firms. Resumes received outside the BountyJobs system will be considered unsolicited and Freddie Mac will not be obligated to pay a placement fee. If interested in learning more, please visit www.BountyJobs.com and register with our referral code: MAC.

Time-type:Full time

Job Category:Marketing Communications

FLSA Status:Non-Exempt

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