Principal Associate, Brand Advertising
- Employer
- Capital One
- Location
- McLean, Virginia
- Closing date
- Aug 3, 2021
View more
- Industry
- Financial Services and Banking
- Function
- Finance
- Hours
- Full Time
Job Details
Principal Associate, Brand Advertising
Principal Associate, Brand Advertising
This is an exciting opportunity for a talented advertising professional to join Capital One Brand Advertising Team as a Principal Associate, serving as an internal subject matter expert responsible for advertising strategy, planning, development and implementation of advertising creative for Brand and assigned Lines of Businesses (LOBs). The ideal candidate will have experience strategizing, developing and implementing advertising campaigns across a variety of media including traditional and emerging platforms. You will be responsible for ensuring that advertising plans align with the overall marketing strategy and deliver on Brand objectives. Role also includes management of external Agency partners.
What you will be responsible for:
- Collaborate with Brand Strategy, Media, Sponsorships, Social and Marketing & Analysis teams to develop integrated marketing campaigns
- Develop advertising creative that drives innovation and impact by incorporating new and traditional creative in unique ways
- Evaluate research, develop points of view and craft advertising strategies and tactics to address business objectives
- Support Brand and LOB (line of business) advertising plan execution and maintenance; manage agency authorizations and plan actualizations
- Manage advertising campaign budgets, including monthly reconciliation and reporting
- Collaborate with other brand team members to ensure integration across channels and campaigns
- Develop solid understanding of financial services competitive category, stay current with advertising trends and identify opportunity areas
- Develop strong agency partner and vendor relationships
- Influence business partners on advertising approach via succinct, data driven presentation
- Track, benchmark and report on key performance indicators
- Foster an environment of motivation, inspiration, curiosity and passion for the work we do
The ideal candidate will come with:
- Previous management of large multi-media advertising campaigns and budgets
- Proven communication and influence skills
- Strong organizational skills and ability to manage and prioritize multiple projects based on business critical needs
- Experience writing advertising briefs and working with marketing strategy and agency partners
- Experience developing advertising campaigns (national and local) for media including television, radio, print, out-of-home, digital and mobile
- Strong digital advertising experience including desktop, mobile, social, video and SEM
- Experience in Credit Card, Bank or other Financial Services industry
Basic Qualifications:
- Bachelor's Degree or Military experience
- At least 3 years of professional experience within an advertising agency or corporate environment in an advertising creative development role
Preferred Qualifications:
- Master's Degree
- At least 4 years of experience managing national and local integrated advertising campaigns and budgets
- At least 1 year of experience managing advertising campaigns for Fortune 500 brands
At this time, Capital One will not sponsor a new applicant for employment authorization for this position
Company
We Don’t Only Think Big Things—At Capital One, We Do Big Things.
You’re dedicated to your career. You deserve professional satisfaction and personal fulfillment. You belong at Capital One.
Here, every day brings another chance to do impactful work that matters: helping millions of customers confidently manage their money, building stronger communities and delivering truly disruptive tech. You’ll give your all alongside some of the brightest, most resilient people in the industry—and in return, you’ll enjoy the growth opportunities, support, flexibility and benefits you need for an exhilarating life both on and off the job.
Be inspired. Be yourself. That’s #LifeAtCapitalOne.
Creating a Culture of Belonging
At Capital One, we value diversity, inclusion and belonging at our core. We’re building a place of belonging—where everyone can feel seen, heard, valued and free to be their authentic selves. We want to be a place of opportunity—where associates from all backgrounds innovate for our customers and communities, and build meaningful, fulfilling careers.
We endeavor to be a welcoming and inspiring place for all. We seek and embrace diversity. And we’re committed to having a diverse and inclusive workforce, focused on increasing the representation of underrepresented groups, strengthening our culture of inclusion and belonging and harnessing our scale to invest in our communities.
We’re focused on three core principles to advance diversity, inclusion and belonging across Capital One:
Create a culture of belonging where everyone can thrive and innovate
Attract and develop talent from all backgrounds and experiences
Ensure our systems and programs promote fairness and equity
Get a career with more at Capital One. Discover it for yourself today.
Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, sexual orientation, gender identity, protected veteran status, disability or other protected status.
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