Webinar Producer

Herndon, VA
Jul 15, 2021
Jul 23, 2021
Full Time
Webinar Producer Job Summary:

Are you an experienced Webinar Producer that has the skills to conceptualize, plan and execute best in class webinars, but also has the personality and presence to be in front of the camera and facilitate. The Webinar Producer will host live educational webinars, manage on-demand workshops, and produce virtual online events. The Webinar Producer will lead the production and management of webinars, inclusive of the end-to-end process from requirements definition through planning, presenter coordination, event execution, and performance tracking.

The Webcast Producer will facilitate several webcasts per month; identifying speakers and managing the logistics, production and customer experience for each event. They will also work closely with other members of the marketing team to promote the webcasts to increase traffic to our full library of online training. The ideal candidate has excellent communication skills and an outgoing personality. They should thrive under pressure and be excited by opportunities to speak to large audiences.

Webinar Producer Responsibilities:
  • Maintain and grow a comprehensive webinar and online workshop strategy based on strategic marketing team goals.
  • Act as on-air/broadcast moderator. Facilitate live webinars as well as provide introductions, commentary, Q&A and other types of moderator services.
  • Detailed planning and flawless execution of live and on-demand event program. Create an event calendar mapping out all events for the quarter so each has 8 - 12 week planning and execution period.
  • Identify, contact, and manage all subject matter experts and contributors based on our guidelines.
  • Perform dry-run sessions with speakers to provide training on the conference technology and process for the live event.
  • Maintain all shared resources including platforms, services, calendars, reports, etc. to ensure clear communication and timely completion of all deadlines.
  • Review materials, including slides and related content, to ensure adherence to brand guidelines. Act as brand expert to ensure externally developed materials conform to brand standards.
  • Assist webinar attendees and presenters before, during and after sessions with issues/questions.
  • Manage the online library of recorded sessions and materials.
  • Create custom web pages to promote webcasts using existing template on Drupal CMS; post webcast info to event calendars; work with speakers to leverage their audience/opt-in lists to boost registrations.
  • Create and update event documentation (schedules, reminder and post-event emails, training documents).
  • Re-purpose webinar content using the recording and transcript of each event.
  • Monitor the effectiveness of webinar/online workshop program against agreed key performance indicators (KPIs) and provide regular reports on program results and progress.
  • Manage performance of the live and recorded event program, including both predictive registrations and traffic and through post-event reports, including findings and recommendations for future events.
  • Work with team to brainstorm and develop creative and effective marketing strategies on an ongoing basis. Test new enhancements and formats to increase outreach and effectiveness of the program.

Webinar Producer Qualifications:
  • Bachelor's degree in Marketing, Journalism, Professional Training or other relevant field.
  • At least two to three years of business experience, preferably in marketing, online broadcasting, streaming media, training, instructional design, or journalism.
  • Strong and demonstrated program management skillset.
  • Excellent written and verbal communication skills. Comfort in public speaking situations.
  • Expert project management skills with ability to prioritize multiple projects and competing deadlines.
  • Advanced capabilities in Microsoft PowerPoint required. Proficiency with Microsoft Office products (Excel, Word, Outlook,).
  • Broadcast host and personality experience in radio, television, or podcast as plus
  • Experience managing webinar programs; Familiarity with an online conference platform such as WebEx, On24, Adobe Connect, etc. a plus (GlobalMeet preferred).
  • Familiarity with image manipulation through Photoshop or another image editor a plus.
  • Experience in live production media, including webcasts, podcasts, and televised a plus.
  • Experience with a Content Management System (CMS) is a plus; Drupal preferred.
  • Ability to multitask in a fast-paced environment and highly-collaborative team environment, while also comfortable working independently to complete work tasks.
  • Experience in working with data sources to assess performance and continuous improvement.


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Qualified candidates should send their resume AND call Sparks Group for additional details. Please note, resume must include a valid email address in order to be considered. We look forward to discussing your background, your current job search, and your potential career path with Sparks Group!

Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.

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