Principal Associate, US Card Partnerships Marketing

Capital One
McLean, Virginia
Jul 09, 2021
Aug 08, 2021
Full Time
Center 1 (19052), United States of America, McLean, Virginia

Principal Associate, US Card Partnerships Marketing

This is an exciting time for Capital One Card Partnerships, as we are looking to expand our business aggressively in the co-brand and private label credit card segment, not only through organic growth in existing programs, but also through acquisitions of new partners. In this role, you will support Capital One's business development efforts by working with a cross-functional team to develop marketing and pitch materials to help win new business -- that tell the Capital One story, outline recommendations for value proposition development, and detail our approach to customer lifecycle marketing, loyalty and rewards.

  • Define market research and customer intelligence projects with internal teams and external vendors to harvest insights and inform recommendations
  • Analyze marketplace trends and consumer insights to inform/advance value propositions, product strategy, claims, branding and marketing strategy
  • Develop integrated, multi-channel, marketing campaign recommendations
  • Brief marketing/creative teams, manage the various projects required, communicate with stakeholders, and infuse marketing best practices and new marketing technology and testing into the work to constantly improve and create best marketing practices for the organization
  • Participate as the Marketing lead in collaborative cross-functional teams (business partners, creative teams, etc.)
  • Champion the brands, ensuring that all recommendations are in line with their respective brand personas, voice and style guides
  • Manage internal and external teams, strategies and materials for each round of an RFP, including written and verbal presentations
  • Assist with transitioning newly-won business from the business-development team to our vertical business units

The Ideal Candidate
  • Has experience supporting marketing and brand strategy efforts, along with a proven ability to manage multiple projects simultaneously
  • Has experience with full-funnel marketing principles and channels (digital, print/direct mail, email, in-store, mobile, etc.)
  • Is detailed-oriented with strong project management and prioritization skills
  • Highly effective communication skills with outstanding writing and storytelling abilities
  • Is comfortable with interpreting research and insights
  • Is a self-starter, can lead projects independently and has desire to build new skills
  • Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work
  • Thrives on collaboration and the drive for results
  • Has excellent problem-solving skills with an ability to analyze situations, identify existing or potential problems and recommend solutions

Basic Qualifications
  • Bachelor's degree or Military experience
  • At least 4 years in brand strategy, product or digital marketing on agency or client-side, with experience in managing multiple channels
  • At least 4 years of experience in planning, executing and analyzing marketing programs

Preferred Qualifications
  • Masters degree in Marketing, Business or Communications
  • At least 4 years of experience in marketing for financial services or another highly regulated industry
  • At least 2 years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

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