Senior Product Manager - AARP Rewards

Washington, DC
Sep 05, 2021
Oct 05, 2021
Full Time
Business Unit Description

AARP is the nation's largest nonprofit, nonpartisan organization with a membership of nearly 38 million that helps people 50+ turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. Integrated Communications and Marketing is a multimedia, service-focused operation that leads in shaping the impression of AARP by providing communications planning, marketing, support and execution for AARP's strategic business units.

This position reports to the Director of Product Management and provides the strategic direction and product oversight of AARP Rewards, a gamified learning platform that incentivizes preparation for life transitions. This role is responsible for creating highly compelling consumer experiences that drives activation, learners and active redeemers. This senior professional determines the development required to enhance AARP Rewards digital consumer experiences and to increase consumer satisfaction. This role requires creative skills and detail-orientation to understand consumer behaviors that lead to business outcomes.
  • Drives the product strategy and development of new features and experiences.
  • Owns the product lifecycle of AARP Rewards from ideation, strategic planning, tactical initiatives, , product roadmap, and product development. E nsures growth in total activations, total learners and total redeemers.
  • Cultivates deep understanding of consumers/members through human center design including assessing needs, identifying pain points/barriers, ideating value proposition and solutions, and assisting in estimating demand.
  • Facilitates input from internal stakeholders and other product teams to gather and document detailed consumer and business requirements.
  • Leads a cross-functional team of UX/UI, digital technology, QA, and stakeholders to create compelling interactive digital experiences that provides meaningful value to consumers and aligns with the business strategy.
  • Conducts data driven analysis and analyzes performance to drive product decisions that deliver consumer value.
  • Drives a culture of experimentation and collaboration.
  • Bachelor's degree or equivalent and 8 years of work experience in product management with consumer or agency. MBA a plus
  • An understanding of the evolving media, technology, and design landscape, including new technologies and standards
  • Self-starter with proven track record and a desire to go the extra mile
  • Strategic thinker with innovative mindset willing to take measured risks
  • Ability to build outstanding partner relationships and influence
  • Demonstrated ability to collaborate across the enterprise in an extremely complex organization. Ability to gain internal respect and build consensus from superiors, peers and subordinates.
Compensation and Benefits

AARP offers competitive benefits with a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others. Visit for more information.

As a result of the COVID pandemic, all interviews will be held virtually and all non-essential employees will continue to work remotely until further notice.
Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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