Senior Associate, Content Marketing Strategist
- Employer
- Capital One
- Location
- McLean, Virginia
- Closing date
- Jul 24, 2021
View more
- Industry
- Financial Services and Banking
- Function
- Finance
- Hours
- Full Time
Job Details
Senior Associate, Content Marketing Strategist
Capital One is seeking a talented Sr. Associate, Content Marketing Strategist to join its Awareness & Storytelling team, which is on an exciting journey to build a nationally recognized Bank brand. The team plans, develops and executes marketing strategies for new prospects as well as existing customers, whether they choose to interact in our local branches, Capital One Cafés or digitally.
We always think Customer first, helping customers bank better, simplify their lives and join them on their journey through all the seasons of their financial lives. Our challenge is to stand out in a sea of sameness among financial institutions, by delivering a world class experience through the entire customer lifecycle. This role makes a direct impact towards this goal.
The Sr. Associate, Content Marketing Strategist will work with our content creation teams to support showcasing the Café Experience across a variety of digital and social channels, with a particular emphasis on YouTube channel management and reporting. In addition to being versed in best practices when it comes to social media and video optimization, this person will also be a strong content creator who can produce impactful long form copy for Capital One owned channels and Social platforms like Facebook, Instagram and Twitter, as well as identify and pitch stories to help drive premium storytelling.
Additionally, the Sr. Associate, Content Marketing Strategist will partner with key stakeholders to research and leverage trending topics across our Customer and Ambassador populations, helping develop meaningful storylines that bring more depth to our long-form content.
Key Responsibilities:
- Help program long-form and short-form Café Social storytelling prod
- Research subjects and find parallels within our editorial calendar with trending and relevant news topics
- Manage internal production calendar and find alignment amongst stories through our Café Ambassadors and partner teams
- Develop support copy and articles to compliment video and photography
- Build internal buy-in by partnering with internal communication partners
- Coordinate with external partners on the delivery of assets
- Proofreading and quality control
- Keep up to date on trends and report back research
- Track and report on content created by competitors and throughout the financial industry
Ideal candidate will have the following skills:
- Highly effective communication and storytelling skills, both written and verbal
- Have a basic understanding of documentary video production in order to effectively communicate with partner teams and help out where necessary with coordination
- Detail-orientated with strong project management and prioritization skills, managing multiple projects, stakeholders and deadlines effectively
- Able to work autonomously and navigate ambiguity
- Solid analytical thinking and problem-solving capability
- Ability to deal with high pressure situations and tight deadlines
Basic Qualifications:
- Bachelors' degree or Military experience
- At least 3 years of experience in digital journalism or content marketing
- At least 3 years of YouTube channel management experience
- At least 3 years of managing social media for a brand to include Facebook, Twitter, Instagram and LinkedIn
- At least 1 year of SEO experience
Preferred Qualifications
- Knowledge of paid marketing is a plus
- Proven ability to manage complex projects and coordinate with cross-functional teams to deliver results in a fast-paced, deadline oriented environment
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Company
We Don’t Only Think Big Things—At Capital One, We Do Big Things.
You’re dedicated to your career. You deserve professional satisfaction and personal fulfillment. You belong at Capital One.
Here, every day brings another chance to do impactful work that matters: helping millions of customers confidently manage their money, building stronger communities and delivering truly disruptive tech. You’ll give your all alongside some of the brightest, most resilient people in the industry—and in return, you’ll enjoy the growth opportunities, support, flexibility and benefits you need for an exhilarating life both on and off the job.
Be inspired. Be yourself. That’s #LifeAtCapitalOne.
Creating a Culture of Belonging
At Capital One, we value diversity, inclusion and belonging at our core. We’re building a place of belonging—where everyone can feel seen, heard, valued and free to be their authentic selves. We want to be a place of opportunity—where associates from all backgrounds innovate for our customers and communities, and build meaningful, fulfilling careers.
We endeavor to be a welcoming and inspiring place for all. We seek and embrace diversity. And we’re committed to having a diverse and inclusive workforce, focused on increasing the representation of underrepresented groups, strengthening our culture of inclusion and belonging and harnessing our scale to invest in our communities.
We’re focused on three core principles to advance diversity, inclusion and belonging across Capital One:
Create a culture of belonging where everyone can thrive and innovate
Attract and develop talent from all backgrounds and experiences
Ensure our systems and programs promote fairness and equity
Get a career with more at Capital One. Discover it for yourself today.
Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, sexual orientation, gender identity, protected veteran status, disability or other protected status.
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