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Marketing Analyst

Employer
IDEMIA
Location
Reston, VA
Closing date
Jun 27, 2021
Overview: IDEMIA is the global leader in identity and security. Our mission is to create a safe and simple future where identity verification is indisputable, and only you can assert your identity. We are a distributed company leveraging the latest technologies to deliver world-class products in the private and public sectors of finance, telecom, identity, security, retail, sports entertainment, commercial, government, and IoT. We use a variety of technologies and approaches to deliver quality product and services to government agencies and technology companies. IDEMIA is a made up of a group of 14,000 diverse people from different nationalities, speaking over 20 different languages. Together, our solutions impact the everyday lives of citizens and nations. In this ever-changing world, protecting your identity is paramount. Join the team that is ensuring one person- one identity. Responsibilities: We are looking for a Marketing Analyst to join our growing team. In this role, you will be responsible for forecasting and monitoring sales trends, gathering consumer and competitor data, preparing reports for management and utilizing statistical software for data analysis. A strategic role within IDEMIA, you will analyze qualitative data, trends, strategies, and competition with the goal of increasing our competitiveness in the market. Additionally, you will work with various external analysts to create and conduct research projects, design surveys and lead internal and external stakeholder meetings to present survey design ideas and results. If you are detail oriented with outstanding analytical abilities, this role will be great for you.Prepare actionable reports on findings while illustrating data with graphs and translating complex results into communications that are clear and understandable.Devise and assess procedures and methods for data collection, including surveys and questionnaires.Gather information on competitors, and conduct analysis on their sales, pricing, distribution, partnerships, product offerings, and marketing.Conduct research to help identify how best to position IDEMIA with to our customers and vs. our competitors.Track and forecast trends in sales and marketing, and analyze in detail the data collected to provide management with actionable findings and results.Collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demandProvide senior management with proposals and information on the distribution, promotion, pricing and design of products and services Qualifications: Required Skills and Experience:5 years of work experience in marketing research, statistical or data analysis (or academic equivalent)Proficient in marketing research and statistical analysisExperience in advanced analytic and statistical techniques, revenue attribution, and customer segmentation.Mastery of modeling and reporting in Excel/Access and SQLProficiency in Microsoft Office Suite preferredExcellent analytical skills and a high degree of business acumenStrong organizational, communication and presentation skillsProven ability in handling concurrent projects with attention to detail and accuracyProblem solving skills with ability to define problems, research solutions and present recommendationsAbility to work well independently or as a teamEducation:Bachelors degree in marketing, quantitative discipline or related field

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