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Brand Strategist

Employer
The Washington Post
Location
New York, NY
Closing date
Oct 8, 2021

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Industry
Media / Journalism / Advertising
Function
Software Developer, Editor, Journalist and Freelance Writer, IT
Hours
Full Time
Career Level
Experienced (Non-Manager)
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Job Details

Job Description

The WP Creative Group effectively marries together The Washington Post and a brand partner's equity to authentically engage consumers and drive businesses forward. Creativity and digital innovation remain at our core. Our approach is built on data-driven insights, guiding brands through the changing landscape and delivering messages to the right audiences, and creating omnichannel experiences that connect and deepen relationships with consumers.

The Brand Strategist plays a central role in constructing and shaping client strategy and proposal development---translating Washington Post clients' challenges into simple and clear ideas and platforms.

The ideal candidate is an effortless and strategic communicator with the ability to distill client needs into smart, easily understood solutions. The brand strategist thrives through creative thinking and agile collaboration.

Core Functions

Strategic Communication
  • Lead, develop and communicate ideas that stretch across platforms, leveraging them creatively and effectively in service of the idea, the client advertiser, and the consumer
  • Attend media/marketing calls with brand advertisers and/or agencies to identify client needs, lead internal briefing sessions of cross-disciplinary teams


Product Champion
  • Be fluent in our product offerings (Zeus Technology, RED-Research Engineering and Design, Arc Publishing) audience insights and have an understanding of our custom content team's creative approach


Insights-driven Proposal Development
  • Act as the main point of contact to lead and develop proposals ensuring concepts are purposeful, on-brand, and on-strategy, and pitch ideas succinctly and effectively
  • Weave insights and ideas into compelling, coherent stories and translatable narratives
  • Collaborate with internal stakeholders to develop creative ideas and multi-dimensional campaigns that combine our portfolio of assets into compelling solutions for brand advertisers that deliver on KPIs as stipulated by the RFP (request for proposal)


Cross-Functional Collaboration
  • Synthesize client direction, sales strategy, cultural/market trends, audience behavior data and consumer insights into compelling strategic platforms that translates thinking and sparks creative ideation
  • Work cross-functionally with sales, brand studio team, product marketing, design, editorial, research and program management to set creative frameworks and strategies for campaigns


Requirements
  • 5+ years of work experience, 2-3 years of experience in digital space preferred
  • Experience working in collaboratively within a media company, brand or agency is strongly preferred.
  • Strong interest and engagement with the Washington Post brand
  • Strong verbal, written, and visual presentation skills are mandatory
  • Ability to take ownership of key initiatives and drive from ideation to execution
  • Ability to influence cross functional team members, delegate work to ensure deadlines are met and timely opportunities are pushed in a fast-paced environment
  • Excellent communication skills, including strong presentation and writing skills
  • Must possess a keen understanding of the news/journalism/media business and have a respect for content and the creative/editorial process
  • Must be able to build trust and relationships easily
  • Ability to prioritize, multitask, and work in a fast-paced deadline-driven environment
  • Experience working in PowerPoint, Key Note or other presentation building software


The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife

Company

Thank you for your interest in a career with The Washington Post. We invite you to review all of our open positions to find the one that's right for you. We look forward to receiving your resume!


Since it first began publication more than 130 years ago, The Washington Post has grown into one of the most storied and respected news organizations in the world. A subsidiary of The Washington Post Company, today's Post is the indispensable guide to Washington. In print, we enjoy the highest penetration of any major metropolitan newspaper in the United States. On the web, we have the third largest news website with 17 million unique visitors each month, and have recently launched a celebrated news app for the iPad. We serve Washington in all media, on any platform, including paid products, events, and tailored content.

More broadly, The Washington Post Company delivers quality products to today's students, readers and viewers. What unites our company is the immediacy of our products and services, created by teachers and tutors at Kaplan; reporters and editors at our media properties; and associates at Cable ONE.
Washington Post Media views its employees as its most valuable asset and provides a comprehensive benefits package to promote healthy and balanced lives at work and at home. We offer competitive salaries, opportunities for training and career advancement and an outstanding, progressive benefits package including:
Health and dental benefits
Flexible healthcare and dependent care spending accounts
401(k) and company-funded cash balance plan
Life and disability insurance
Tuition reimbursement
Adoption assistance
Domestic partner benefits
Employee assistance program
Employee referral program
 

Company info
Website
Location
1301 K Street, N.W.
 Washington
DC
20036
US
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