Brand Strategist

New York, NY
Jun 22, 2021
Oct 08, 2021
Full Time
Job Description

The WP Creative Group effectively marries together The Washington Post and a brand partner's equity to authentically engage consumers and drive businesses forward. Creativity and digital innovation remain at our core. Our approach is built on data-driven insights, guiding brands through the changing landscape and delivering messages to the right audiences, and creating omnichannel experiences that connect and deepen relationships with consumers.

The Brand Strategist plays a central role in constructing and shaping client strategy and proposal development---translating Washington Post clients' challenges into simple and clear ideas and platforms.

The ideal candidate is an effortless and strategic communicator with the ability to distill client needs into smart, easily understood solutions. The brand strategist thrives through creative thinking and agile collaboration.

Core Functions

Strategic Communication
  • Lead, develop and communicate ideas that stretch across platforms, leveraging them creatively and effectively in service of the idea, the client advertiser, and the consumer
  • Attend media/marketing calls with brand advertisers and/or agencies to identify client needs, lead internal briefing sessions of cross-disciplinary teams

Product Champion
  • Be fluent in our product offerings (Zeus Technology, RED-Research Engineering and Design, Arc Publishing) audience insights and have an understanding of our custom content team's creative approach

Insights-driven Proposal Development
  • Act as the main point of contact to lead and develop proposals ensuring concepts are purposeful, on-brand, and on-strategy, and pitch ideas succinctly and effectively
  • Weave insights and ideas into compelling, coherent stories and translatable narratives
  • Collaborate with internal stakeholders to develop creative ideas and multi-dimensional campaigns that combine our portfolio of assets into compelling solutions for brand advertisers that deliver on KPIs as stipulated by the RFP (request for proposal)

Cross-Functional Collaboration
  • Synthesize client direction, sales strategy, cultural/market trends, audience behavior data and consumer insights into compelling strategic platforms that translates thinking and sparks creative ideation
  • Work cross-functionally with sales, brand studio team, product marketing, design, editorial, research and program management to set creative frameworks and strategies for campaigns

  • 5+ years of work experience, 2-3 years of experience in digital space preferred
  • Experience working in collaboratively within a media company, brand or agency is strongly preferred.
  • Strong interest and engagement with the Washington Post brand
  • Strong verbal, written, and visual presentation skills are mandatory
  • Ability to take ownership of key initiatives and drive from ideation to execution
  • Ability to influence cross functional team members, delegate work to ensure deadlines are met and timely opportunities are pushed in a fast-paced environment
  • Excellent communication skills, including strong presentation and writing skills
  • Must possess a keen understanding of the news/journalism/media business and have a respect for content and the creative/editorial process
  • Must be able to build trust and relationships easily
  • Ability to prioritize, multitask, and work in a fast-paced deadline-driven environment
  • Experience working in PowerPoint, Key Note or other presentation building software

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?