VP of Marketing

Thompson Hospitality Corporation
Reston, VA
Jun 12, 2021
Jun 21, 2021
Full Time
Who We Are: Thompson Hospitality is the nations largest minority-owned food and facilities management company. Our services include hospitality, full dining and quick service restaurants, campus dining, diversity consultation, facility operations and maintenance management. We are a family-run organization with more than twenty-five years providing services built on our core mission to provide a positive experience to every relationship we are involved in: one guest, one client, one team member at a time. As a fast growing company, we have a growth plan to more than double in size over the next three years. We are looking for team members who are interested in developing their careers to the next level while joining our team of over 4,000 employees, serving clients in over 40 states to include more than 1.9 million guests each year. Thompson Hospitality focuses on three core areas in everything we do: Purpose Give back to our communities Celebrate diversity People Do the right thing Treat people the way you want to be treated Always do your best Be accountable for our actions Performance Serve the highest quality food Provide world-class service Maintain flexibility to better serve our clients Competitive Benefits: Health/Dental/Vision Paid Time Off 401(k), matched up to 4% Short and Long Term Disability Tuition Reimbursement Employee Referral Program Pet Insurance Discounts: Hotels, Travel, Tickets JOB DESCRIPTION: The VP of Marketing holds ultimate responsibility for the organizations marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business. Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR. KEY ROLE ACTIVITIES: Individual brand marketing plan, calendars and strategy Restaurant location marketing plan and strategy Preliminary marketing budgets Strategy, plan and implementation for email and social media content events gift cards influencer loyalty new product collaborations, exclusive drops, and products of the month physical print and collateral promotions store openings third party ordering partners Design customer journeys and experiences Brand guidelines Guest-facing new team member recruitment Content creation Data analysis Manager Brand Director and Graphic Designer QUALIFICATIONS: Bachelors degree required, Masters preferred.Culinary, hospitality or hotel management degree is desirable Experience with B2C marketing program development, ideally with a background in B2B marketing as well. (including, product, promotion, price, placement and positioning Ability to work with a wide variety of internal functions including purchasing, culinary, merchandising and design and build. A background understanding of operations which enables field-friendly and executable development Interpersonal skills which support the ability to influence without direct authority, holding standards of new programs high and ensuring field execution Strong presentation skills and the ability to adjust content across stakeholders from C-suite level to field and line workers. Detail oriented with strong writing skills to create and steward brand materials and voice. Base understanding of the financial components of contract foodservice and origins of revenue, margin, costs and risks. A proclivity for self-direction, having reached a career level that enables independent working Personal characteristics of business maturity and candor, business acumen, creativity and persistence in driving evolution. Intellectual and career curiosity, and a compassionate nature that enables collective success will also be key to the success in this role. PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to finger, handle, or feel. The employee is occasionally required to stand, walk, and reach with hands and arms. We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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