Loyalty Marketing Intern

Washington, DC
Sep 15, 2021
Oct 15, 2021
Full Time
Business Unit Description

AARP is the nation's largest nonprofit, nonpartisan organization with a membership of nearly 38 million that helps people 50+ turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. As a trusted source for news and information, we work to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security, and personal fulfillment.

Integrated Communications and Marketing is a multimedia, service-focused communications and marketing operation that leads in shaping the impression of AARP by providing communications planning, marketing, support and execution for AARP's strategic business units.

Are you a marketing student with solid strategic skills, who is creative, passionate, and results-driven? Our Loyalty team is looking for you! Our team drives the strategy and implementation for AARP Rewards, a loyalty program for the greater good. The gamified learning platform is designed to incentivize behavior change as individuals 50+ navigate through significant life transitions. If you want to learn from a great team of professionals, apply now for this incredible opportunity!

As an Intern, you will apply strategic, analytical, and creative thinking to solve critical marketing challenges. On any given day, you could help curate content where users can earn points or support the optimization of the e-commerce redemption catalog.

We'll challenge you to think and work in new ways. We are committed to your growth and will cultivate your continued learning and development. The internship has an anticipated start date of June 2021 through December 2021.


On an average day, you will be responsible for supporting key functions of loyalty marketing, including, but not limited to:

• Assist with project management of key tactics including content curation, adaptation, product integration, authoring, and deployment
• Assist with the preparation/documentation of the Boutique Call Center Launch
• Help develop themes for the AARP Rewards Connect page, including expert outreach, defining topics, writing and editing copy
• Audit AARP Rewards earning opportunities for quality and across AARP.org for improved discoverability
• Manage and maintain the creative library, collecting creative from past promotions
• Traffic projects with various internal groups
• Edit and Q/A email and Rewards pages, including the redemption catalog
• Contribute to data analyses and write-up of findings
• Assist with manual Customer Care reporting


Interns must be currently enrolled in a degree program at an accredited college or university; be considered rising undergraduate juniors or seniors, graduate students, or post-doctoral students; and remain academically enrolled throughout the internship.

AARP also considers non-traditional interns who are looking to re-enter the workforce or change careers. This may include those who have previously graduated from college and enrolled in a continuing education program.

Compensation and Benefits

Internships are non-exempt positions and are not eligible for employee benefits.

As a result of the COVID pandemic, all interviews will be held virtually and all non-essential employees will continue to work remotely until further notice.
Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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