The Darden College of Education and Professional Studies at Old Dominion University is accepting applications for the Marketing Coordinator (full-time, 12 month) position. This position is responsible for advancing the Darden College of Education and Professional Studies Dean’s priorities of marketing the College’s academic programs to internal and external constituents. Other duties include: develop and execute a comprehensive strategic marketing, recruitment, and communication plan focused on promoting the College’s academic programs, departments, services, and events; enhance the professional reputation of the College through website improvements and active social media management and engagement; work collaboratively with the Dean, the College’s academic units and University offices to develop and execute new marketing campaigns and support existing initiatives; lead student recruitment activities to grow enrollment and increase the awareness and recognition of the College; use the stories of the College’s research, teaching, service, faculty, alumni, and students to reach key audiences; participate in marketing and outreach activities throughout the Commonwealth of Virginia and beyond – in-person and virtually.
Required Education: Master’s degree in marketing, communications, journalism, public relations or another related field of study OR a bachelor’s degree and related working experience equivalent to a master’s degree in a related field of study may be substituted.
Required Qualifications: Considerable experience developing and managing all aspects of effective marketing and public relations plans. Considerable experience writing and editing professional newsletters and promotional materials. Considerable experience writing press releases, feature articles, and news stories. Considerable knowledge of marketing, social media, public relations and communications principles/practices and strategies. Basic photographic skills. Proficient skills in using Microsoft Office and Adobe software such as Creative Suite 6 Photoshop, Illustrator, InDesign or similar software. Proficient skills necessary to analyze data to interpret enrollment trends utilizing university databases to identify, track and support potential students. Considerable skill in editing/proofreading, correct grammar usage, and writing persuasively. Comprehensive communication skills and the ability to effectively interact with clients of diverse cultures. Demonstrated ability to create new marketing materials and use tools to highlight critical elements in marketing campaigns to internal and external constituents. Demonstrated ability to develop and execute a comprehensive marketing plan for the college. Demonstrated ability to gather, organize, and achieve marketing and outreach information to the college, create text, edit and manage the production of a wide variety of marketing materials. Demonstrated ability to develop and implement marketing/recruitment strategies for graduate and undergraduate programs. Demonstrated ability to collaborate with campus partners, such as the Graduate School, Distance Learning, Student Enrollment Engagement Services, Undergraduate Admissions, and Career and Advising Resource Center to support and enhance their recruitment strategies and activities. Demonstrated ability to identify, organize and accomplish tasks in priority order and keep several projects moving ahead simultaneously all with a minimum of supervision. Demonstrated ability to interpret guidelines, policies and procedures to fit changing situations.
Preferred Qualifications: Considerable experience working in university or college level marketing using the latest technology in higher education, preferably in colleges of education with progressive responsibility in managing and leading teams. Demonstrated ability to interact well and maintain effective relationships with alumni.
Review Date: The initial application review date for this position is June 23, 2021 and will remain open until filled.