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Programmatic Yield Manager

Employer
The Washington Post
Location
Washington, DC
Closing date
Jun 16, 2021

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Industry
Media / Journalism / Advertising
Function
Management, Program Manager
Hours
Full Time
Career Level
Experienced (Non-Manager)
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Job Details

Job Description

The Washington Post programmatic team supports our growing off-site efforts with a full suite of product offerings. The Yield Manager role not only works as part of the WP+ team but is a team resource of exceptional campaign management and strategy.

Responsibilities:
  • Manage execution of digital campaigns on Non-Owned and Operated properties
  • Utilize buying through a DSP or coordinate with outside platforms to execute campaigns
  • Ensure delivery and KPI performance of campaigns against first and third party delivery data
  • Troubleshoot delivery issues or reporting discrepancies between vendors
  • Work with the client services team to optimize campaigns
  • Traffic and execute client campaigns and optimize performance against client KPIs
  • Keep consistently aware of changes in inventory and anticipate potential campaign delivery issues.
  • Provide high-level updates and reporting to both clients and internal teams to improve campaign awareness and client retention.


Qualifications:
  • Bachelor's Degree
  • 1+ year experience in digital media and high-priority campaign management.
  • Strong attention to detail and organization with proven ability to handle multiple priorities and frequently changing campaign needs.
  • Exceptional communication skills with both internal and external partners.
  • Strong analytical skills with ability to convey conclusions from analytics and reporting to all levels of management.
  • Excellent customer service abilities with a proactive and problem-solving mindset.
  • Experience with RTB buying through a DSP preferred.
  • Experience with Google Analytics and Google Tag Manager preferred
  • Experience placing and troubleshooting pixels preferred
  • Experienced with both Excel and PowerPoint. JIRA and GAM experience preferred.


The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife

Company

Thank you for your interest in a career with The Washington Post. We invite you to review all of our open positions to find the one that's right for you. We look forward to receiving your resume!


Since it first began publication more than 130 years ago, The Washington Post has grown into one of the most storied and respected news organizations in the world. A subsidiary of The Washington Post Company, today's Post is the indispensable guide to Washington. In print, we enjoy the highest penetration of any major metropolitan newspaper in the United States. On the web, we have the third largest news website with 17 million unique visitors each month, and have recently launched a celebrated news app for the iPad. We serve Washington in all media, on any platform, including paid products, events, and tailored content.

More broadly, The Washington Post Company delivers quality products to today's students, readers and viewers. What unites our company is the immediacy of our products and services, created by teachers and tutors at Kaplan; reporters and editors at our media properties; and associates at Cable ONE.
Washington Post Media views its employees as its most valuable asset and provides a comprehensive benefits package to promote healthy and balanced lives at work and at home. We offer competitive salaries, opportunities for training and career advancement and an outstanding, progressive benefits package including:
Health and dental benefits
Flexible healthcare and dependent care spending accounts
401(k) and company-funded cash balance plan
Life and disability insurance
Tuition reimbursement
Adoption assistance
Domestic partner benefits
Employee assistance program
Employee referral program
 

Company info
Website
Location
1301 K Street, N.W.
 Washington
DC
20036
US
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