Director, Marketing Operations - Remote
We are actively seeking a growth-oriented, business-minded, modern marketer with diverse experience optimizing multi-channel communications; leveraging best in class technologies; and designing more effective, efficient, reportable processes. As a part of Aledade, you will be joining the movement to empower and support independent Primary Care Physicians in their adoption of value-based care and their shift to new payment models. Reporting to the Vice President, Marketing and Brand Experience, the ideal candidate will have a heart for primary and patient care, a working knowledge of value-based care models and a passion for translating data into actionable information. The Director, Marketing Operations is responsible for supporting the definition and execution of our marketing strategies and plans across all audiences - business to business (eg, practices, payers, IPAs) and business to consumer (eg, patients, employees, analysts). To enable Aledade to continue its rapid growth, of particular focus for this team and function leader is the establishment of clear, efficient processes, roles and reporting as well as the continuous improvement of the performance of each of our marketing channels. The Director, Marketing Operations must effortlessly switch between individual contributor, strategic leader, and coach. In this role, your primary focus will be to: Process Improvement: Both for Marketing and Growth as departments, and across Aledade, define, document, and institutionalize go to market (GTM) processes, including the tools needed to plan, forecast, track and manage work; create clarity of roles, responsibilities, and priorities and ensure we are executing efficiently, on time, quality, and budget. Channel Management: Managing a team of channel managers, develop and execute detailed channel-specific plans; evaluate the current state and elevate the future performance of channels (eg, Outbound calling - live and automated; Text; Email; Social Media; Paid Digital; SEO, Owned web sites and landing pages; Direct Mail; Online and offline events and tradeshows). Sales Experience: Partner with Sales, Growth and Field partners to champion a more effective, accountable sales process with a particular focus on documenting and optimizing lead management from top to bottom of the funnel, including more rapid and effective nurturing of inbound leads and improving how we nurture these responders into more viable opportunities. Client Experience: Partner with various corporate and field partners to optimize current client practice communications to increase engagement with Aledade best practices and technologies; adoption (upsell) of the full, all-payer Aledade offer; overall satisfaction, retention rate and volume of references and referrals. Patient Experience: Partner with various corporate and field teams to define the Aledade offer around patient engagement and direct-to-patient communications to reduce the administrative burden on primary care practices and complement and enhance their high-quality care plans. Vendor/MarTech Management: Select, manage and optimize vendors that support and enable marketing, growth, and communications, like web content management systems (eg CMS' WordPress, Drupal, UberFlip), digital asset management (eg DAMs Workfront, BrandFolder); print/direct mail fulfillment (eg variable data printing (VDP), print on demand (POD)); CRM, email and marketing automation systems (eg Salesforce.com ; Pardot; MailChimp, Outreach.IO ); project and process management (eg Smartsheets; Monday.com ); event management (eg On24) and social/advocacy (eg Hootsuite). Develop and maintain a deep understanding of our industry, segments, competitive position, and business model. Develop and maintain a personal knowledge of best practices - and a team of experts on staff - across the respective channels. Provide input on content and messaging needed to ensure engaging, relevant communications tailored for the respective channels. Effectively prioritize and personally manage a variety of projects and tasks. Requirements Bachelor's degree or relevant, equivalent work experience in marketing, communications, business, finance, healthcare, or related discipline 5+ years multi-channel Marketing Operations in a leadership role 5+ years advanced project management working with contemporary methods and tools. Preference for those with Monday.com or Smartsheet experience 5+ years process improvement and automation (eg, Kaizen, Lean, Agile) 5+ years B2B marketing and sales support/enablement 5+ years B2C/DTC marketing, with minimum 3+ years in patient/health plan member experience 4+ years healthcare industry with strong preference for work with health plans, pharmacy/Rx benefits, managed care, accountable care, value-based care and/or government sponsored programs like Medicare and Medicaid. Familiarity with Value-Based Care and other risk-based payment models (eg, ACOs, PCMH, bundled payments, Capitation, Risk-sharing) required. Proven MarTech experience leveraging a variety of marketing and sales-enablement tools like WordPress, UberFlip, Salesforce, Pardot, MailChimp, Outreach.IO , Hootsuite and On24. An advanced proficiency and inclination for working with data, including database design, data manipulation, spreadsheets, pivot tables and reporting. Demonstrated ability to synthesize and summarize significant and complex sets of information into meaningful, clear, non-technical communications, personally authored and package using tools like Google docs and Microsoft PowerPoint. Proven success in working cooperatively and strategically in a team-oriented matrixed environment with the ability to influence and interact with all levels. Self-motivated and able to work remotely, as well as manage a remote team and to give and receive constructive feedback. Can manage multiple priorities and driving progress in an ambiguous, fast-paced environment. Willingness to travel (15-25%; Covid protocols apply) If you are passionate about transforming the healthcare system into one that best serves the needs of patients, doctors, and society, we'd love for you to join us! Who We Are: Aledade is a leader in population health that is using innovative, value based solutions to transform the way physicians interact with their patients. We are on a mission to change healthcare for the better and solve complex problems within the healthcare system. We follow the simple but radical idea that Aledade only succeeds when our partner practices succeed. From our cutting-edge technology platform to practice transformation services, we provide physicians with everything they need to create and run an accountable care organization (ACO ), revamping the way they practice and getting them back to where they should be: quarterbacking their patients' health care! Our customized solutions help clinicians in communities across America preserve their autonomy, deliver better care to their patients, reduce overall costs, and keep independent physician practices flourishing. What Does This Mean for You? At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness, and a desire to learn. You will work with team members that bring a wide range of experiences, interests, backgrounds, beliefs, and achievements to their work, united by a shared passion for public health and a commitment to the Aledade mission. We've recently been recognized as a Top Workplace by The Washington Post, Best Workplace in HealthCare & Biopharma, Top 100 Best Small & Medium Workplaces, Glassdoor Best Places to Work, a Best and Brightest Companies to Work for in the Nation, a Tech Tribune 10 Best Tech Startups in Maryland and Bethesda, Best Tech for Good, Best Workplaces for Millennials, Best Workplaces for Women, Best Workplaces for Parents, and a 2020 Inno on Fire by DC Inno. That's because the things that matter to you also matter to us! In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the needs of our team-members: Flexible work schedules and ability to work remotely available for many roles Educational Assistant Program Robust time off plan (21 days of PTO in your first year!) 10 paid holidays 12 weeks paid Parental Leave for all new parents 6 weeks paid sabbatical Health, dental and vision insurance paid up to 80% for employees, dependents, and domestic partners 401(k) with up to 4% match Stock options Monthly cell phone stipend Weekly catered lunches Jeans everyday workplace Gender neutral bathrooms And more! At Aledade, we don't just accept differences, we celebrate them! We strive to attract, develop, and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance, and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.