Manager, Data Analytics
- Employer
- The Washington Post
- Location
- Washington, DC
- Closing date
- Jul 4, 2021
View more
- Industry
- Media / Journalism / Advertising
- Function
- Management, Program Manager
- Hours
- Full Time
- Career Level
- Experienced (Non-Manager)
Job Details
The Audience Development and Analytics department drives strategic and operational decisions for The Washington Post. This highly visible team applies analytics and research to support strategic initiatives and day-to-day operational support company wide.
As our Analytics Manager you'll report to the Director of Analytics and work in close collaboration with the newsroom, marketing, product, engineering, advertising and finance departments on a diverse range of projects that have a critical and strategic impact on all aspects of the company. The Analytics Manager supports the business priorities of The Post's Marketing organization. This position is part of a team of analytics experts who are responsible for providing data informed insights and recommendations in support of The Post's marketing strategies and operations. As an Analytics Manager, you may contribute to any number of projects, initiatives, and analyses with a specific focus on digital marketing supporting The Post's subscription business.
Responsibilities
- Manage a team of data analysts - delegate tasks/requests, ensure quality work, and provide professional development.
- Serve as a key collaborator and thought leader with our Marketing/ Newsroom/ Advertising and other partners on various initiatives and projects.
- Visualize, communicate and present key metrics to various stakeholders across the company, including to executive leadership.
- Support subscription business forecasting across current and prospective marketing and product activities considering ad-supported revenue.
- Design and develop automated and ad hoc reports, dashboards, and models to help guide business decisions.
- Regularly partner with internal engineering departments and external data teams (Apple News, Apple App Store, Google Play Store) to ensure acquisition performance data is accurate and up to date.
Requirements
Minimum Qualifications
- Bachelor's degree in computer science, engineering, mathematics, or a related technical discipline
- 6+ years professional experience in data analytics.
- 2+ years of experience managing data analysts/data analytics professionals.
- Experience in subscription-based business preferred.
- Experience with digital marketing analytics - Attribution (last-click, multi-touch etc.) reporting, experimentation, and acquisition and retention modeling.
- Experience analyzing various marketing channels (e.g., search, social, email)
- Strong communication and interpersonal skills, and ability to work seamlessly with multiple stakeholders in a cross functional team of analysts, engineers, marketing specialists, newsroom, and product managers.
- Strong competency in leadership, managing execution, building relationships, generating talent and organizational capability. Willingness to take initiative and to follow through on projects.
Preferred Qualifications
- Expertise in SQL. Experience with MySQL, PostgreSQL on cloud is a plus.
- Expertise in R, Python data analysis packages to manipulate data and draw insights from large datasets.
- Expertise in Big Data tools and distributed data/computing tools like Hadoop (or other big-data solutions), Map/Reduce, S3, Hive, Spark etc.
- Expertise in Tableau, R Shiny, D3 or other visualization/ reporting tools
- Expertise with enterprise Web Analytics systems and media/ publishing industry experience is preferred.
- Proficiency in A/B testing concepts and experience executing A/B test in the marketing area.
The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.
The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?
#washpostlife
Company
Thank you for your interest in a career with The Washington Post. We invite you to review all of our open positions to find the one that's right for you. We look forward to receiving your resume!
Since it first began publication more than 130 years ago, The Washington Post has grown into one of the most storied and respected news organizations in the world. A subsidiary of The Washington Post Company, today's Post is the indispensable guide to Washington. In print, we enjoy the highest penetration of any major metropolitan newspaper in the United States. On the web, we have the third largest news website with 17 million unique visitors each month, and have recently launched a celebrated news app for the iPad. We serve Washington in all media, on any platform, including paid products, events, and tailored content.
More broadly, The Washington Post Company delivers quality products to today's students, readers and viewers. What unites our company is the immediacy of our products and services, created by teachers and tutors at Kaplan; reporters and editors at our media properties; and associates at Cable ONE.
Washington Post Media views its employees as its most valuable asset and provides a comprehensive benefits package to promote healthy and balanced lives at work and at home. We offer competitive salaries, opportunities for training and career advancement and an outstanding, progressive benefits package including:
Health and dental benefits
Flexible healthcare and dependent care spending accounts
401(k) and company-funded cash balance plan
Life and disability insurance
Tuition reimbursement
Adoption assistance
Domestic partner benefits
Employee assistance program
Employee referral program
- Website
- https://careers.washingtonpost.com/
- Location
-
1301 K Street, N.W.
Washington
DC
20036
US
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