Manager, Mainstreet Card Digital Acquisition Marketing
- Employer
- Capital One
- Location
- McLean, Virginia
- Closing date
- Jun 27, 2021
View more
- Industry
- Financial Services and Banking
- Function
- Finance
- Hours
- Full Time
Job Details
Manager, Mainstreet Card Digital Acquisition Marketing
Capital One, one of Fortune Magazine's "100 Best Companies to Work For," is looking for a strategic, proactive and data-driven digital marketer to join our U.S. Card Customer Experience marketing team to drive acquisition-focused campaigns, creative strategy and learning agendas across digital channels for our largest consumer segment, Mainstreet. In this role, the Marketing Manager will drive our expansion into new marketing channels, optimize creative and targeting to drive conversion, and lean into their marketing strategy, creative, and martech strengths to transform our approach to creative testing across channels. The ideal candidate will have proven experience developing and executing direct response marketing campaigns in digital channels including email, paid search, site, display, online video, Gmail and SEO/content. To be successful, the Manager will need to thrive working in white space, building powerful cross-functional relationships and turning analytics into actionable marketing strategies.
Responsibilities
- Lead development and execution of a strategic acquisition marketing agenda to reach and convert more of our audience in digital marketing channels (e.g., email, paid search, display, Gmail, Yahoo Mail and content/SEO), test into optimized creative/segmentation and use martech capabilities to transform our creative testing approach
- Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing and business results and Brand impact
- Collaborate with business analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/ testing strategies
- Serve as key liaison for and collaborate with cross-functional teams including business, channel/performance marketing, product marketing, creative, legal, operations and corporate communications partners
- Translate and communicate business intent in a directive manner that partner teams can act on
- Partner with internal and external creative teams to build and scale Mainstreet presence from awareness to consideration and conversion across digital acquisition channels
- Champion the brand, ensuring that all representations of Mainstreet products are in line with their respective brand personas, voice and style guides
- Write clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels
The ideal candidate:
- Thrives on the opportunity to lead and build in white space, collaboration and the drive for results
- Is able to create and operate in a systems level view of marketing
- Understands current martech capabilities in the marketplace and is able to connect our martech capabilities to marketing possibilities across targeting, creative, and experience
- Is a highly effective communicator and skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking
- Is confident with interpreting analysis
- Is able to structure analytical requests
- Is able to combine analytics and qualitative data to form a marketing strategy and approach
- Is able to break a strategy down into a testing plan that accelerates momentum and speed to market
- Can manage the details of their own and a small team's multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work
Basic Qualifications
- Bachelor's Degree or Military Experience
- At least 5 years of multi-channel digital marketing experience on client-side or agency
- At least 5 years leading digital marketing strategy and programs
- At least 1 year of experience managing people or managing the work of a team
Preferred Qualifications
- Masters degree in Marketing, Business or Communications
- At least 5 years of marketing experience in financial services or another highly regulated industry
- At least 5 years of experience driving optimization plans and creative strategy
- At least 5 years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
- At least 3 years of experience working with marketing tech platforms, including data management platforms
- At least 3 years of management experience
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Company
We Don’t Only Think Big Things—At Capital One, We Do Big Things.
You’re dedicated to your career. You deserve professional satisfaction and personal fulfillment. You belong at Capital One.
Here, every day brings another chance to do impactful work that matters: helping millions of customers confidently manage their money, building stronger communities and delivering truly disruptive tech. You’ll give your all alongside some of the brightest, most resilient people in the industry—and in return, you’ll enjoy the growth opportunities, support, flexibility and benefits you need for an exhilarating life both on and off the job.
Be inspired. Be yourself. That’s #LifeAtCapitalOne.
Creating a Culture of Belonging
At Capital One, we value diversity, inclusion and belonging at our core. We’re building a place of belonging—where everyone can feel seen, heard, valued and free to be their authentic selves. We want to be a place of opportunity—where associates from all backgrounds innovate for our customers and communities, and build meaningful, fulfilling careers.
We endeavor to be a welcoming and inspiring place for all. We seek and embrace diversity. And we’re committed to having a diverse and inclusive workforce, focused on increasing the representation of underrepresented groups, strengthening our culture of inclusion and belonging and harnessing our scale to invest in our communities.
We’re focused on three core principles to advance diversity, inclusion and belonging across Capital One:
Create a culture of belonging where everyone can thrive and innovate
Attract and develop talent from all backgrounds and experiences
Ensure our systems and programs promote fairness and equity
Get a career with more at Capital One. Discover it for yourself today.
Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, sexual orientation, gender identity, protected veteran status, disability or other protected status.
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