Email Marketing Manager
- Employer
- Capital One
- Location
- McLean, Virginia
- Closing date
- Jun 15, 2021
View more
- Industry
- Financial Services and Banking
- Function
- Finance
- Hours
- Full Time
Job Details
Email Marketing Manager
Capital One is seeking an Email Marketing Manager to fill a core role on the Brand and Marketing team supporting Spring. Spring is an exciting start-up business within Capital One that provides expertly negotiated savings and discounts to Small Business Owners. The Email Campaign Manager role will focus on developing an ongoing dialogue through direct email marketing with existing and potential Spring users. These customer management efforts will be key to deepening engagement and growing scale for Spring.
Responsibilities
- Define an effective email marketing strategy in support of Spring goals (engagement and growth), outlining business intent and managing execution of campaigns
- Develop and execute impactful email marketing campaigns from whitespace and make optimizations informed by a test-and-learn approach, rigorous quantitative analysis, insights from market research, and overarching business goals
- Lead creative strategy and work directly with creative teams (both internal and external) to develop and implement creatives for campaigns
- Define market research projects with internal research teams and external vendors to develop customer insights
- Work proactively within a cross-functional team of Analysts, Partnerships Team, Product Managers, and Channel Experts as well as marketing partners from other Lines of Business
- Coordinate with key stakeholders for all necessary approvals, such as Compliance, Legal, Corporate Brand
- Manage 2 direct reports who support campaign development and execution
Ideal Candidate
- Proven experience developing and executing email marketing strategies, preferably for B2B and/or financial products
- A baseline understanding of marketing technology tools such as Salesforce Marketing Cloud, email and creative optimization platforms, measurement and analytic tools
- Strong ability to identify and translate key customer insights into breakthrough marketing strategies across the funnel
- Ability to successfully drive and execute multiple projects concurrently in a dynamic entrepreneurial environment
- Strong quantitative problem-solving and rigorous analytic marketing skills
- Highly effective communication skills with outstanding writing, editing, and presentation abilities
- Strategic influencing skills to drive agreement across cross-functional teams
Basic Qualifications
- Bachelor's degree or military experience
- At least 4 years of experience in planning or executing marketing programs
- At least 4 years of experience analyzing marketing programs
- At least 2 years in managing corporate or agencies creative teams
Preferred Qualifications
- Masters Degree in Business, Marketing, Advertising, Economics or Consumer Behavior
- At least 5 years of experience in planning, executing, and analyzing marketing programs, with a focus on B2B or financial products
- At leas 5 years in managing creative teams and agencies
- At leas 5 years in leading cross-functional teams in a matrixed environment
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Company
We Don’t Only Think Big Things—At Capital One, We Do Big Things.
You’re dedicated to your career. You deserve professional satisfaction and personal fulfillment. You belong at Capital One.
Here, every day brings another chance to do impactful work that matters: helping millions of customers confidently manage their money, building stronger communities and delivering truly disruptive tech. You’ll give your all alongside some of the brightest, most resilient people in the industry—and in return, you’ll enjoy the growth opportunities, support, flexibility and benefits you need for an exhilarating life both on and off the job.
Be inspired. Be yourself. That’s #LifeAtCapitalOne.
Creating a Culture of Belonging
At Capital One, we value diversity, inclusion and belonging at our core. We’re building a place of belonging—where everyone can feel seen, heard, valued and free to be their authentic selves. We want to be a place of opportunity—where associates from all backgrounds innovate for our customers and communities, and build meaningful, fulfilling careers.
We endeavor to be a welcoming and inspiring place for all. We seek and embrace diversity. And we’re committed to having a diverse and inclusive workforce, focused on increasing the representation of underrepresented groups, strengthening our culture of inclusion and belonging and harnessing our scale to invest in our communities.
We’re focused on three core principles to advance diversity, inclusion and belonging across Capital One:
Create a culture of belonging where everyone can thrive and innovate
Attract and develop talent from all backgrounds and experiences
Ensure our systems and programs promote fairness and equity
Get a career with more at Capital One. Discover it for yourself today.
Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, sexual orientation, gender identity, protected veteran status, disability or other protected status.
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