Senior Associate, Marketing Strategist, Acquisitions and Customer Marketing

Capital One
McLean, Virginia
May 17, 2021
Jun 16, 2021
Full Time
1750 Tysons (12023), United States of America, McLean, Virginia

Senior Associate, Marketing Strategist, Acquisitions and Customer Marketing

This position is an exciting Marketing Specialist role within the Retail & Direct Bank of Capital One. This role will play a key role in the development and execution of marketing strategy for all new programs and services put into the market.

This role is part of a larger cross-functional team working in an agile environment to bring customer-facing messages to market in our main channels, such as email, online banking, web, paid digital and more. This role is perfect for someone who has demonstrated skills in audience centric modern marketing strategy development and execution.

The Specialist will partner with design, tech, legal and risk teams to ensure error-free launch and edits of our marketing plans. They will utilize marketing technology platforms and tools in bringing campaigns to life.

The ideal candidate will have:
  • An understanding of direct marketing channels and digital campaign execution
  • A baseline understanding of marketing technology tools such as Salesforce Marketing Cloud, email and creative optimization platforms, measurement and analytic tools
  • Strong multi-tasking, organizational skills and ability to work independently in a fast-paced environment
  • Demonstrated willingness to be flexible and adaptable to changing priorities

Basic Qualifications :
  • Bachelor's Degree or military experience
  • At least 3 years of marketing experience

Preferred Qualifications :
  • Masters / MBA degree
  • 5+ years of B2C marketing experience in a marketing department or agency environment
  • 1+ years of experience in digital marketing channels

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

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