Salesforce Marketing Cloud Developer

Holiday Inn Club Vacations
Dulles, VA
May 14, 2021
May 16, 2021
Full Time
At Holiday Inn Club Vacations, we believe in strengthening families. And we look for people who exhibit the courage, caring and creativity to help us become the most loved brand in family travel. We''re committed to growing our people, memberships, resorts and guest love. That''s why we need individuals who are passionate in life and bring those qualities to work every day. Do you instill confidence, trust and respect in those around you? Do you encourage success and build relationships? If so, we''re looking for you.POSITION DESCRIPTION:This new position will support the email marketing team with building custom queries, amp script-based code, automation jobs, and building of comprehensive customer journeys. Reporting to the Senior CRM Manager of Performance Marketing, the ideal candidate will have proven experience with Salesforce Marketing Cloud and Salesforce (Service or Sales Cloud). The Marketing Cloud Developer will translate business and marketing challenges into well-designed solutions. They will develop and maintain components critical to the success of our marketing automation programs, including email triggers/automations, data configuration, SQL queries, audience creation and segmentation, and other various components needed to run complex automated email campaigns.ESSENTIAL DUTIES AND TASKS:* Developing Audiences - Work with data configuration, manipulations w/ SQL, audiences creation, and advanced segmentation.* Developing Journeys and Automation - Designing, developing, testing, documenting, and deploying high quality business solutions on the Salesforce Marketing Cloud platform based on business needs.* AmpScript - Leverage AmpScript for dynamic content to include information from data extensions in emails and SMS/MMS communications.* Email database cleansing/maintenance - Analyze current processes continuously seek opportunities to automate, where possible, designing solutions that optimize efficiency and simplicity.QUALIFICATIONS* Bachelors in IT, Business, or Marketing or 3-5 years of experience; or equivalent combination of education and experience.* Email Marketing experience is a must* Experience with Salesforce Marketing Cloud required* Basic digital marketing and Omni-channel attributions knowledge is a plus* Experience with testing methodologies and analytical best practices a plus* Extensive experience utilizing Journey Builder with thorough understanding of Audience Builder Configuration.* Functional knowledge of and enabling personalization of Email content using AmpScripting.* Experience working in all Marketing Cloud Builders and Studios.* Knowledge and experience working with automation studio activities such as imports, extracts, sql query.* Strong Knowledge and experience working with SQL and robust understanding of Marketing Clouds contact model and subscriber management techniques.* Experience developing data extensions, filters, relationships, etc.* Experience with the Marketing Cloud Connector and integrating SFMC across other Salesforce products is a plus.* Knowledge of CAN-SPAM, CCPA and GDPR email regulations.* Excellent organizational skills and attention to detail.* Ability to multi-task, juggle multiple assignments, prioritize responsibilities and meet deadlines.* Experience converting strategic thoughts into actions that drive business results.* Strong interpersonal skills, experience in cultivating relationships with key stakeholders across functions and levels to achieve business objectives and drive strategic change.* Positive attitude and ability to work in a fast paced environment.* Familiarity with systems integrations such as CRM, Content Management, eCommerce, or Web Analytics* We will consider remote candidates for this Jobble