Marketing and Events Strategist

Columbia, MD
Jun 17, 2021
Jul 22, 2021
Administrative, Other
Full Time
Job Summary/Company: Our client, a real estate investment trust, is looking for a focused Marketing and Events Strategist to assist with strategic oversight and execution of the company's brand experience including tenant, prospect, and broker experience initiatives. This person will work to create a comprehensive experience programs consistent with the brand's portfolio vision. Qualified candidates will bring a minimum of 5 years of experience in event planning and coordination in the commercial real estate, leasing, or boutique hospitality spaces.

This position will be 100% on site and will require up 30-50 percent travel within the local DC and MD region. COVID precautions are in place.


  • Defines event strategies and tactics to achieve objectives.
  • Curate, direct research, make recommendations, and execute tenant events.
  • Coordinate all logistics from attendee registration, transportation, accommodations, meals, and technology.
  • Expand and manage vendor network.
  • Negotiate contracts and other event services.
  • Manage annual EM budget and ensure cost effective programs.
  • Manage pre-event activities and post-even evaluations.
  • Create and manage communication to tenants through appropriate channels (e-blast, social media, etc.) with support of Marketing Team
  • Research prospects and strategize on ways to appeal to the specific prospect's goals and objectives; create "moments that matter" for tenants.
  • Oversee tour activity tracking and reporting (e.g., volume, conversions, asset, portfolio, etc.).
  • Manage and segment database of tenants and brokers for corresponding communications and programming through MailChimp.
  • Serve as liaison between internal departments including Marketing, Leasing, Property Management, Asset Management, and the tenants.

Qualifications/Background Profile:

  • Bachelor's Degree in Marketing, Communications or Public Relations required
  • Minimum of 5 years' experience in event planning and coordination required
  • Proficiency in Microsoft Office Suite required
  • Ability to frequently travel via car, approximately 30-50% of time
  • MailChimp experience or other email platform experience a plus
  • Experience with Calendy a plus
  • Commercial real estate experience preferred

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Qualified candidates should send their resume AND call Sparks Group for additional details. Please note, resume must include a valid email address in order to be considered. We look forward to discussing your background, your current job search, and your potential career path with Sparks Group!

Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.

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