SEO Specialist

Robert Half
Washington, DC
May 12, 2021
May 29, 2021
Accountant, IT
Full Time
Ref ID: 04510-0011804341Classification: SEO SpecialistCompensation: DOEThe Creative Group is working with a thriving, industry-leading client that is looking for a motivated SEO Strategist.Responsibilities* Gain a deep understanding of client goals in order to present deliverables and recommendations within an actionable framework that aligns with said goals* Leads audits on clients' existing website properties and performance for both content and technical components, including:○ Perform content gap analysis, SERP landscape & Keyword analysis, and overall audience analysis in order to optimize the content plan for organic traffic.○ Research and analyze competitor organic and paid strategies to inform content strategy.* Works collaboratively with website strategists to synthesize findings into a client-friendly deliverable that highlights both issues and opportunities for the client to consider as part of the next stream of work, including:○ Recommended changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords○ Creation and ongoing improvement of SEO keyword research and SEO activities○ Assistance with building and optimizing internal linking strategy to maximize rankings.○ Identify and track key metrics to report on success vs client goals * Ability to assist with site architecture discussions and inform taxonomy decisions* Help shape the direction for client post-launch SEO strategy* Monitor traffic performance and site analytics using Google Analytics and Google Search Console * Works collaboratively with development team members to flag and address technical issues identified through Google Webmaster tools and other platforms * Implement Google Analytics and Google tag manager tracking across Drupal and Wordpress based websites. Job Requirements:* 4+ years of relevant experience developing, implementing, and maintaining SEO strategies, including:○ Keyword and market research○ On-page and off-page optimization○ Local listing management○ Link building strategies○ Technical SEO* Tracking and analyzing the performance and success of strategies through Google Analytics, Google Tag Manager, SEMRush, and more tools.* Experience effectively communicating with clients.* Deep familiarity in Google Suite, Google My Business, Google Tag Manager, Google Search Console, Google Analytics, Lighthouse, SEMrush, and Moz. * Self-motivated and proactive including the ability to actively manage your own time* Passionate about Search Engine OptimizationThe Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs. When you work with us, you're working with the best. Robert Half has been recognized as one of FORTUNE's "Most Admired Companies" every year since 1998 and was named to Forbes' inaugural list of America's Best Temporary Staffing Firms. Questions? Call your local office at 1.888.490.5565. All applicants applying for US job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit for more information. (C) 2020 The Creative Group. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (

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