Director, Public Sector Marketing

McLean, VA
May 14, 2021
May 19, 2021
Full Time
Director, Public Sector Marketing Job Summary:

Sparks Group is looking for a Director, Public Sector Marketing to join a company in hyper-growth mode located in McLean, VA. The Director of Public Sector Marketing will play a key role in defining the go-to-market strategy, messaging, and positioning in the local, state, and federal government segments. This role will work closely with sales and customer success team to promote solutions to both industry leaders and challenger brands. The Director will act as one of the experts in the company's high assurance identity verification product suite which enables agencies to securely enroll and authenticate users in digital citizen portals and employee business applications.

Director, Public Sector Marketing Responsibilities:
  • Acts as the company's expert in the higher education, state/local and federal government sectors.
  • Understands the key trends in digital transformation of agencies responsible for entitlement and social welfare programs, health and human services, treasury and revenue management.
  • Defines the messaging and positioning specific to higher education, state/local, and federal government segments including buyer personas, ideal customer profile, competitive differentiation, use cases, and expected benefits.
  • Packages products and services into outcome-oriented solution offerings designed to address the key challenges experienced by customer segments.
  • Identify product gaps and collaborate with product management to drive industry-specific roadmap.
  • Collaborates with sales and customer support organizations to understand the pain points and business challenges of key accounts.
  • Participates in sales cycles, on-boarding, and throughout the customer lifecycle to share best practices, case studies, and lessons learned.
  • Leads industry specific advisory boards and user groups.
  • Collaborate with partners to build brand awareness and drive leads through webinars.
  • Acts as an evangelist and spokesperson at conferences as well as with analysts, partners, media, and standards organizations.
  • Contributes to content publications such as webinars, videos, podcasts, and blogs.

Director, Public Sector Marketing Qualifications:
  • Prior experience in a product, marketing, or consulting role acting as an expert either internally or externally in a technology, industry, or business process.
  • Real world expertise in the state/local or federal government space developed from 5 or more years working at a consulting firm or technology vendor.
  • Strong aptitude for learning and communicating technology concepts.
  • Prior experience with identity and access management or cybersecurity is preferred.

Qualified candidates should send their resume AND call Sparks Group for additional details. Please note, resume must include a valid email address in order to be considered. We look forward to discussing your background, your current job search, and your potential career path with Sparks Group!

Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.

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